A data profile of the people who buy, follow and care about Franchising in South Africa — modelled from more than twelve digital signal sources. Franchising has an estimated audience of 1,120,086 people in South Africa.
Franchising has an estimated audience of 1,120,086 people in South Africa. 59.6% are female, 40.4% are male, average age 37.5. Top brand affinities: Steakhouse, Department store, Pizza Hut, Hostel, Mineral water.
Top brand affinities include Steakhouse, Department store, Pizza Hut, with strongest over-indexing on Steakhouse (3.06× the country average).
Demographically, the Franchising audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Franchising fan in South Africa is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Steakhouse.
The key figures that characterise the Franchising profile in South Africa.
59.6% are female, 40.4% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 37.5 |
| Estimated audience size | 1,120,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Franchising audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 32.1% |
| Brazil | 6.7% |
| Canada | 4.3% |
The strongest cross-interests of the Franchising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steakhouse | Food & Beverages | 3.06× | ||
| 02 | San Antonio Spurs | Sports | 2.06× | ||
| 03 | Listerine | Beauty & Wellness | 2.01× | ||
| 04 | Malt whisky | Food & Beverages | 1.92× | ||
| 05 | Pepsi | Food & Beverages | 1.71× | ||
| 06 | Hostel | Travel & Leisure | 1.69× | ||
| 07 | Pizza Hut | Food & Beverages | 1.68× | ||
| 08 | Singapore Airlines | Travel & Leisure | 1.67× | ||
| 09 | Prosecco | Food & Beverages | 1.64× | ||
| 10 | Bioderma | Beauty & Wellness | 1.62× | ||
| 11 | Mineral water | Food & Beverages | 1.60× | ||
| 12 | Bombay Sapphire | Food & Beverages | 1.60× | ||
| 13 | Grey Goose (vodka) | Food & Beverages | 1.59× | ||
| 14 | Birkenstock | Fashion & Accessoires | 1.58× | ||
| 15 | Turkish Airlines | Travel & Leisure | 1.58× | ||
| 16 | Smirnoff | Food & Beverages | 1.58× | ||
| 17 | Sauna | Home & Garden | 1.56× | ||
| 18 | Glenfiddich | Food & Beverages | 1.54× | ||
| 19 | Energy bar | Food & Beverages | 1.53× | ||
| 20 | Department store | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.47× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Mindfulness | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Franchising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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