A data profile of the people who buy, follow and care about Franchising in Australia — modelled from more than twelve digital signal sources. Franchising has an estimated audience of 2,566,602 people in Australia.
Franchising has an estimated audience of 2,566,602 people in Australia. 57.2% are female, 42.8% are male, average age 42.2. Top brand affinities: Aldi, Pizza Hut, Wikipedia, Real property, Subway.
Top brand affinities include Aldi, Pizza Hut, Wikipedia, with strongest over-indexing on Aldi (1.54× the country average).
Demographically, the Franchising audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Franchising fan in Australia is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Franchising profile in Australia.
57.2% are female, 42.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.2 |
| Estimated audience size | 2,566,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Franchising audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.1% |
| Brazil | 6.7% |
| Canada | 4.3% |
The strongest cross-interests of the Franchising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boost Juice | Food & Beverages | 3.26× | ||
| 02 | Pizza Hut | Food & Beverages | 2.13× | ||
| 03 | Mineral water | Food & Beverages | 2.10× | ||
| 04 | Domino's Pizza | Food & Beverages | 1.99× | ||
| 05 | Ryan Gosling | Movies & TV | 1.89× | ||
| 06 | Wikipedia | Internet & Social Media | 1.84× | ||
| 07 | Hypermarket | Shopping | 1.78× | ||
| 08 | Pizza | Food & Beverages | 1.72× | ||
| 09 | Convenience store | Food & Beverages | 1.70× | ||
| 10 | Single-family detached home | Home & Garden | 1.70× | ||
| 11 | Real property | Home & Garden | 1.67× | ||
| 12 | Red Rooster | Food & Beverages | 1.67× | ||
| 13 | Subway | Food & Beverages | 1.62× | ||
| 14 | Fish and chips | Food & Beverages | 1.61× | ||
| 15 | Innovation | Business & Career | 1.58× | ||
| 16 | Aldi | Shopping | 1.54× | ||
| 17 | Microwave oven | Home & Garden | 1.53× | ||
| 18 | Virtual reality | Technology & Electronics | 1.53× | ||
| 19 | Window blind | Home & Garden | 1.51× | ||
| 20 | Savers | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.77× | |
| Sustainability | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Franchising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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