A data profile of the people who buy, follow and care about Chain store in South Africa — modelled from more than twelve digital signal sources. Chain store has an estimated audience of 1,214,783 people in South Africa.
Chain store has an estimated audience of 1,214,783 people in South Africa. 64.7% are female, 35.3% are male, average age 37.6. Top brand affinities: Steakhouse, Fast food, Grilling, Hypermarket, Microwave oven.
Top brand affinities include Steakhouse, Fast food, Grilling, with strongest over-indexing on Steakhouse (3.6× the country average).
Demographically, the Chain store audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Chain store fan in South Africa is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Steakhouse.
The key figures that characterise the Chain store profile in South Africa.
64.7% are female, 35.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 37.6 |
| Estimated audience size | 1,214,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Chain store audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 5.9% |
| France | 5.1% |
The strongest cross-interests of the Chain store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steakhouse | Food & Beverages | 3.60× | ||
| 02 | Birkenstock | Fashion & Accessoires | 1.90× | ||
| 03 | Prosecco | Food & Beverages | 1.81× | ||
| 04 | Hostel | Travel & Leisure | 1.80× | ||
| 05 | Department store | Shopping | 1.79× | ||
| 06 | Mineral water | Food & Beverages | 1.77× | ||
| 07 | Hypermarket | Shopping | 1.75× | ||
| 08 | Microwave oven | Home & Garden | 1.70× | ||
| 09 | Butcher | Food & Beverages | 1.69× | ||
| 10 | Walmart | Shopping | 1.69× | ||
| 11 | Grilling | Food & Beverages | 1.64× | ||
| 12 | Convenience store | Food & Beverages | 1.61× | ||
| 13 | Pizza Hut | Food & Beverages | 1.60× | ||
| 14 | Outlet store | Shopping | 1.59× | ||
| 15 | McDonald's | Food & Beverages | 1.56× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 17 | Zoo | Kids & Family | 1.55× | ||
| 18 | Liquor store | Food & Beverages | 1.55× | ||
| 19 | Burger King | Food & Beverages | 1.54× | ||
| 20 | Fast food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.62× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Chain store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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