A data profile of the people who buy, follow and care about Chain store in Australia — modelled from more than twelve digital signal sources. Chain store has an estimated audience of 2,537,895 people in Australia.
Chain store has an estimated audience of 2,537,895 people in Australia. 61.8% are female, 38.2% are male, average age 44.6. Top brand affinities: Aldi, IKEA, Discount stores, Australia Post, Real property.
Top brand affinities include Aldi, IKEA, Discount stores, with strongest over-indexing on Aldi (2.32× the country average).
Demographically, the Chain store audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Chain store fan in Australia is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Chain store profile in Australia.
61.8% are female, 38.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 44.6 |
| Estimated audience size | 2,537,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Chain store audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 5.9% |
| France | 5.1% |
The strongest cross-interests of the Chain store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.86× | ||
| 02 | TK Maxx | Shopping | 2.36× | ||
| 03 | Aldi | Shopping | 2.32× | ||
| 04 | Discount stores | Shopping | 2.28× | ||
| 05 | Microwave oven | Home & Garden | 2.20× | ||
| 06 | Cappuccino | Food & Beverages | 1.98× | ||
| 07 | Blanket | Home & Garden | 1.91× | ||
| 08 | Wikipedia | Internet & Social Media | 1.88× | ||
| 09 | Window blind | Home & Garden | 1.88× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.83× | ||
| 11 | IKEA | Home & Garden | 1.79× | ||
| 12 | Real property | Home & Garden | 1.77× | ||
| 13 | Kitchenware | Home & Garden | 1.74× | ||
| 14 | Department store | Shopping | 1.64× | ||
| 15 | Bupa | Health | 1.63× | ||
| 16 | Australia Post | Business & Career | 1.61× | ||
| 17 | Supermarket | Shopping | 1.59× | ||
| 18 | Pizza | Food & Beverages | 1.55× | ||
| 19 | Pizza Hut | Food & Beverages | 1.54× | ||
| 20 | Refrigerator | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Price Sensitivity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Pet Ownership | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Chain store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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