A data profile of the people who buy, follow and care about Cheese in Malaysia — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 2,567,827 people in Malaysia.
The average Cheese fan in Malaysia is 36.4 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include St. Jude Children's Research Hospital, Health And Beauty, Google Calendar, with strongest over-indexing on St. Jude Children's Research Hospital (2.33× the country average).
Demographically, the Cheese audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cheese fan in Malaysia is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for St. Jude Children's Research Hospital.
The key figures that characterise the Cheese profile in Malaysia.
60.9% are female, 39.1% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 36.4 |
| Estimated audience size | 2,567,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Cheese audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~300K | 1.35× | |
| 02 | Johor | ~400K | 1.27× | |
| 03 | Sarawak | ~300K | 1.25× | |
| 04 | Kuala Lumpur | ~600K | 1.19× | |
| 05 | Selangor | ~800K | 1.10× | |
| 06 | Pahang | ~100K | 1.09× | |
| 07 | Perak | ~200K | 1.07× | |
| 08 | Kedah | ~200K | 1.06× | |
| 09 | Penang | ~200K | 1.00× | |
| 10 | Negeri Sembilan | ~100K | 0.99× | |
| 11 | Malacca | ~90K | 0.99× | |
| 12 | Kelantan | ~100K | 0.96× | |
| 13 | Terengganu | ~100K | 0.94× | |
| 14 | Labuan | ~20K | 0.82× | |
| 15 | Perlis | ~30K | 0.80× | |
| 16 | Putrajaya | ~9K | 0.69× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Calendar | Internet & Social Media | 2.34× | ||
| 02 | St. Jude Children's Research Hospital | Health | 2.33× | ||
| 03 | Dance costume | Fashion & Accessoires | 2.22× | ||
| 04 | University of Dental Medicine, Mandalay | Business & Career | 2.05× | ||
| 05 | Black Panther (film) | Movies & TV | 2.04× | ||
| 06 | Australian Shepherd | Pets & Animals | 2.02× | ||
| 07 | Carnation | Music & Radio | 1.94× | ||
| 08 | Information appliance | Technology & Electronics | 1.79× | ||
| 09 | Lazada Super Moms | Topic | 1.73× | ||
| 10 | Mix FM (Malaysia) | Music & Radio | 1.67× | ||
| 11 | Mont Blanc | Travel & Leisure | 1.67× | ||
| 12 | Avengers (band) | Music & Radio | 1.65× | ||
| 13 | Baby blue | Kids & Family | 1.62× | ||
| 14 | foodpanda | Food & Beverages | 1.57× | ||
| 15 | POPLOOK | Shopping | 1.54× | ||
| 16 | Tom Holland | Movies & TV | 1.54× | ||
| 17 | Anuar Zain | Music & Radio | 1.52× | ||
| 18 | Madison Beer | Music & Radio | 1.52× | ||
| 19 | Nelydia Senrose | Movies & TV | 1.51× | ||
| 20 | Health And Beauty | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.54× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Cheese has an estimated audience of 2,567,827 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
60.9% of Cheese fans are female, 39.1% are male, with an average age of 36.4 years.
Cheese fans show strongest brand affinity for St. Jude Children's Research Hospital (2.33×), Health And Beauty (1.5×), and Google Calendar (2.34×) over the country average.
Cheese fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Health And Beauty (1.5×), Google Calendar (2.34×), Lazada Super Moms (1.73×), and POPLOOK (1.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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