A data profile of the people who buy, follow and care about Cheese in Switzerland — modelled from more than twelve digital signal sources. Cheese has an estimated audience of 1,159,647 people in Switzerland.
The average Cheese fan in Switzerland is 43.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Tradus, Coop, McDonald's, with strongest over-indexing on Tradus (1.83× the country average).
Demographically, the Cheese audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Cheese fan in Switzerland is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Tradus.
The key figures that characterise the Cheese profile in Switzerland.
57.6% are female, 42.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.9 |
| Estimated audience size | 1,159,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Cheese audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.1% |
| Japan | 4.5% |
Where the Cheese audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.67× | |
| 02 | Graubünden | ~40K | 1.46× | |
| 03 | Canton of St. Gallen | ~80K | 1.41× | |
| 04 | Luzern | ~70K | 1.38× | |
| 05 | Canton of Zürich | ~300K | 1.36× | |
| 06 | Aargau | ~100K | 1.33× | |
| 07 | Thurgau | ~40K | 1.27× | |
| 08 | Schwyz | ~20K | 1.26× | |
| 09 | Basel-City | ~60K | 1.24× | |
| 10 | Canton of Geneva | ~100K | 1.21× | |
| 11 | Solothurn | ~40K | 1.18× | |
| 12 | Basel-Landschaft | ~30K | 1.14× | |
| 13 | Valais | ~50K | 1.09× | |
| 14 | Appenzell Ausserrhoden | ~6K | 1.07× | |
| 15 | Canton of Obwalden | ~5K | 1.06× | |
| 16 | Canton of Zug | ~10K | 1.02× | |
| 17 | Appenzell Innerrhoden | ~1K | 1.00× | |
| 18 | Uri | ~4K | 0.98× | |
| 19 | Canton of Nidwalden | ~4K | 0.94× | |
| 20 | Canton of Glarus | ~4K | 0.93× | |
| 21 | Schaffhausen | ~8K | 0.89× | |
| 22 | Jura | ~7K | 0.87× | |
| 23 | Vaud | ~100K | 0.86× | |
| 24 | Neuchatel | ~20K | 0.84× | |
| 25 | Fribourg | ~30K | 0.82× | |
| 26 | Ticino | ~30K | 0.72× |
The strongest cross-interests of the Cheese audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Raclette | Food & Beverages | 2.55× | ||
| 02 | Dairy product | Food & Beverages | 2.44× | ||
| 03 | Fielmann | Health | 2.10× | ||
| 04 | Milk | Food & Beverages | 1.85× | ||
| 05 | Tradus | Business & Career | 1.83× | ||
| 06 | Hornbach | Shopping | 1.79× | ||
| 07 | Gourmet Foods | Food & Beverages | 1.69× | ||
| 08 | Bakery | Food & Beverages | 1.63× | ||
| 09 | Soft drinks | Food & Beverages | 1.63× | ||
| 10 | Betty Bossi | Food & Beverages | 1.61× | ||
| 11 | Lunch | Food & Beverages | 1.61× | ||
| 12 | McDonald's | Food & Beverages | 1.59× | ||
| 13 | Vegetarian cuisine | Food & Beverages | 1.59× | ||
| 14 | Swissquote | Business & Career | 1.58× | ||
| 15 | Coop | Food & Beverages | 1.57× | ||
| 16 | Starbucks | Food & Beverages | 1.56× | ||
| 17 | Cooperative | Business & Career | 1.53× | ||
| 18 | Grilling | Food & Beverages | 1.53× | ||
| 19 | Blick | News | 1.51× | ||
| 20 | Take-out | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.15× | |
| Price Sensitivity | PREMIUM | 1.08× | |
| Early Adopter Mentality | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Cheese has an estimated audience of 1,159,647 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.6% of Cheese fans are female, 42.4% are male, with an average age of 43.9 years.
Cheese fans show strongest brand affinity for Tradus (1.83×), Coop (1.57×), and McDonald's (1.59×) over the country average.
Cheese fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cheese itself, the audience over-indexes on Coop (1.57×), McDonald's (1.59×), Hornbach (1.79×), and Blick (1.51×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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