Rascasse Audience Intelligence

Cooperative Audience in Switzerland

A data profile of the people who buy, follow and care about Cooperative in Switzerland — modelled from more than twelve digital signal sources. Cooperative has an estimated audience of 1,058,525 people in Switzerland.

#325among Topic in Switzerland
#69in Business & Career

The average Cooperative fan in Switzerland is 42.8 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Geneva, Canton of Bern.

Top brand affinities include Coop, Bild, UBS, with strongest over-indexing on Coop (1.92× the country average).

Demographically, the Cooperative audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Cooperative fan in Switzerland is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Coop.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cooperative profile in Switzerland.

Audience size
1.1M
in Switzerland
Gender
58.7%♀
41.3% male
Age
42.8
average years
Country rank
#486
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooperative fans

58.7% are female, 41.3% are male, average age 42.8.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Cooperative audience in Switzerland
MetricValue
Female58.7%
Male41.3%
Average age42.8
Estimated audience size1,058,525
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Cooperative audience in Switzerland
Age bracketShare%
16-199%
20-2919%
30-3922%
40-4924%
50+26%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Cooperative audience comes from Switzerland.

Worldwide audience distribution share by country for Cooperative
CountryShare
United States18.5%
Italy13.8%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooperative audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Cooperative fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~500K2.86×
02Canton of Geneva~200K2.39×
03Basel-City~60K1.44×
04Jura~9K1.29×
05Canton of Glarus~5K1.27×
06Canton of Nidwalden~5K1.24×
07Canton of Bern~100K1.20×
08Canton of St. Gallen~60K1.20×
09Appenzell Ausserrhoden~6K1.17×
10Aargau~70K1.13×
11Basel-Landschaft~30K1.13×
12Appenzell Innerrhoden~2K1.11×
13Schaffhausen~9K1.09×
14Canton of Zug~10K1.05×
15Vaud~100K1.04×
16Uri~4K1.01×
17Luzern~40K0.99×
18Neuchatel~20K0.99×
19Canton of Obwalden~4K0.98×
20Thurgau~30K0.97×
21Graubünden~20K0.91×
22Schwyz~10K0.89×
23Solothurn~20K0.86×
24Fribourg~30K0.84×
25Valais~30K0.79×
26Ticino~30K0.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooperative audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooperative audience
#·InterestCategoryAffinity×
01TatortMovies & TV4.24×
02Nicolas CageMovies & TV4.07×
03Western UnionBusiness & Career3.68×
04Real propertyHome & Garden2.84×
05FielmannHealth2.29×
06Charity and causesBusiness & Career2.16×
07HornbachShopping2.03×
08C&AShopping1.96×
09CoopFood & Beverages1.92×
10ElectronicsTechnology & Electronics1.83×
11UBSBusiness & Career1.81×
12SupermarketShopping1.81×
13FestivalMusic & Radio1.80×
14SpasBeauty & Wellness1.71×
15FlowerHome & Garden1.64×
16WikipediaInternet & Social Media1.64×
17Swiss International Air LinesTravel & Leisure1.63×
18DessertsFood & Beverages1.59×
19ToysGames1.58×
20BildNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooperative audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooperative audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.78×
Convenience OrientationPREMIUM1.58×
IndulgenceJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooperative audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
IndividualismJOY0.82×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooperative have in Switzerland?

Cooperative has an estimated audience of 1,058,525 people in Switzerland, concentrated in Canton of Zürich and Canton of Geneva.

02

What is the gender split and age of Cooperative fans?

58.7% of Cooperative fans are female, 41.3% are male, with an average age of 42.8 years.

03

Which brands do Cooperative fans like most?

Cooperative fans show strongest brand affinity for Coop (1.92×), Bild (1.51×), and UBS (1.81×) over the country average.

04

Where do Cooperative fans live in Switzerland?

Cooperative fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Geneva (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cooperative fans also like?

Beyond Cooperative itself, the audience over-indexes on Bild (1.51×), UBS (1.81×), Swiss International Air Lines (1.63×), and Real property (2.84×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Switzerland

See Cooperative audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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