Cooperative Audience in United States

Cooperative has an estimated audience of 6,403,993 people in United States. 56.0% are female, 44.0% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Cooperative fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Cooperative audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Cooperative fans

Demographic split for Cooperative audience in United States
MetricValue
Female56.0%
Male44.0%
Average age43.2
Estimated audience size6,403,993

Audience persona

The typical Cooperative fan in United States is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Cooperative in United States
RegionReachAffinity
California658,9700.94×
Texas593,8711.08×
Florida411,6770.95×
New York321,9510.9×
Georgia223,2961.13×
North Carolina212,3181.1×
Illinois188,2970.88×
Pennsylvania179,5710.83×
Ohio172,8490.88×
Virginia167,2671.07×
Michigan164,1360.98×
Missouri141,1271.37×
Tennessee133,8361.04×
Arizona126,8280.97×
New Jersey125,9610.77×
Indiana113,0210.97×
Washington111,7160.87×
Massachusetts108,3950.86×
Alabama105,0001.17×
Maryland103,1330.94×
South Carolina101,0821.05×
Minnesota95,7311.04×
Utah88,7281.55×
Louisiana87,3871.06×
Oklahoma85,8261.21×
Colorado84,2320.83×
Wisconsin82,4200.86×
Kentucky80,1781×
Oregon72,2590.98×
Arkansas70,1641.33×
Mississippi61,6791.17×
Kansas60,2231.19×
Iowa57,1731.08×
Connecticut56,1950.87×
Nevada53,6530.87×
Nebraska37,9101.18×
New Mexico32,5621.01×
North Dakota25,9571.97×
Idaho24,4660.76×
West Virginia22,3540.75×
Hawaii20,4500.74×
New Hampshire19,4430.77×
South Dakota18,1281.22×
Maine18,1040.79×
Washington, District of Columbia17,8900.93×
Montana17,2860.97×
Alaska14,2521.04×
Rhode Island13,5040.66×
Delaware12,8310.73×
Vermont10,0430.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooperative audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.5×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooperative audience
TraitClusterScore
Quality AwarenessPREMIUM1.36
Community OrientationOPEN1.33
Need for SecurityCONSERVATISM1.32
Career OrientationPOWER1.31
SustainabilityBALANCE1.3
IndividualismJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Cooperative
CountryShare
United States18.5%
Italy13.8%
United Kingdom8.8%

See Cooperative audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cooperative have in United States?

Cooperative has an estimated audience of 6,403,993 people in United States, concentrated in California and Texas.

What is the gender split and age of Cooperative fans?

56.0% of Cooperative fans are female, 44.0% are male, with an average age of 43.2 years.

Which brands do Cooperative fans like most?

Cooperative fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Cooperative fans live in United States?

Cooperative fans in United States are most concentrated in California (reach 658,970), Texas (reach 593,871), and Florida (reach 411,677). These three regions account for the largest share of the active audience.

What other brands do Cooperative fans also like?

Beyond Cooperative itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.