Rascasse Audience Intelligence

Cooperative Audience in United States

A data profile of the people who buy, follow and care about Cooperative in United States — modelled from more than twelve digital signal sources. Cooperative has an estimated audience of 6,403,993 people in United States.

#3221among Topic in United States#507in Business & Career

The average Cooperative fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Nonprofit organization, Non-alcoholic beverage, with strongest over-indexing on Real property (2.42× the country average).

Demographically, the Cooperative audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cooperative fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooperative profile in United States.

Audience size
6.4M
in United States
Gender
56.0%♀
44.0% male
Age
43.2
average years
Country rank
#5421
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooperative fans

56.0% are female, 44.0% are male, average age 43.2.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Cooperative audience in United States
MetricValue
Female56.0%
Male44.0%
Average age43.2
Estimated audience size6,403,993
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Cooperative audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Cooperative audience comes from United States.

Worldwide audience distribution share by country for Cooperative
CountryShare
United States18.5%
Italy13.8%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooperative audience in United States is strongest.

Fig. 05

Top regions by affinity

Cooperative fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.68×
02South Dakota~20K1.36×
03Missouri~100K1.32×
04Arkansas~70K1.30×
05Nebraska~40K1.30×
06Utah~70K1.27×
07Oklahoma~90K1.25×
08Mississippi~70K1.24×
09Kansas~60K1.20×
10Alabama~100K1.17×
11Minnesota~100K1.10×
12North Carolina~200K1.09×
13Iowa~60K1.09×
14Montana~20K1.09×
15Alaska~10K1.08×
16Georgia~200K1.07×
17New Mexico~30K1.06×
18Texas~600K1.05×
19South Carolina~100K1.05×
20Louisiana~90K1.05×
21Indiana~100K1.03×
22Virginia~200K1.01×
23Tennessee~100K0.98×
24Kentucky~80K0.98×
25Michigan~200K0.94×
26Vermont~10K0.94×
27Oregon~70K0.92×
28California~600K0.90×
29Arizona~100K0.90×
30Wisconsin~90K0.90×
31Maryland~100K0.89×
32New Hampshire~20K0.89×
33West Virginia~30K0.88×
34Washington, District of Columbia~20K0.88×
35Delaware~20K0.88×
36Florida~400K0.87×
37Ohio~200K0.87×
38Idaho~30K0.86×
39Pennsylvania~200K0.85×
40Illinois~200K0.85×
41Connecticut~50K0.85×
42Maine~20K0.85×
43Massachusetts~100K0.83×
44Hawaii~20K0.83×
45New York~300K0.82×
46Washington~100K0.82×
47Colorado~80K0.82×
48Nevada~50K0.82×
49Rhode Island~20K0.78×
50New Jersey~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Cooperative, United States
0.77×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooperative audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooperative audience
#·InterestCategoryAffinity×
01America First Credit UnionBusiness & Career7.24×
02Non-alcoholic beverageFood & Beverages2.95×
03Real propertyHome & Garden2.42×
04Sustainable energyHome & Garden2.38×
05NASDAQBusiness & Career2.30×
06Renewable energyBusiness & Career2.15×
07Rail transportTravel & Leisure2.09×
08Microwave ovenHome & Garden2.07×
09Ace HardwareHome & Garden1.97×
10Hardware storeHome & Garden1.97×
11Charitable organizationPolitics & Society1.96×
12PharmacyBusiness & Career1.77×
13Discount storesShopping1.67×
14InnovationBusiness & Career1.66×
15Nonprofit organizationPolitics & Society1.62×
16GeneticsKids & Family1.62×
17IKEAHome & Garden1.55×
18MenardsHome & Garden1.55×
19United Parcel ServiceBusiness & Career1.54×
20Organic foodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooperative audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooperative audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Career OrientationPOWER1.59×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooperative audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
MindfulnessBALANCE0.77×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooperative have in United States?

Cooperative has an estimated audience of 6,403,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cooperative fans?

56.0% of Cooperative fans are female, 44.0% are male, with an average age of 43.2 years.

03

Which brands do Cooperative fans like most?

Cooperative fans show strongest brand affinity for Real property (2.42×), Nonprofit organization (1.62×), and Non-alcoholic beverage (2.95×) over the country average.

04

Where do Cooperative fans live in United States?

Cooperative fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cooperative fans also like?

Beyond Cooperative itself, the audience over-indexes on Nonprofit organization (1.62×), Non-alcoholic beverage (2.95×), NASDAQ (2.3×), and Ace Hardware (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Cooperative audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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