A data profile of the people who buy, follow and care about Cooperative in United Kingdom — modelled from more than twelve digital signal sources. Cooperative has an estimated audience of 3,057,375 people in United Kingdom.
The average Cooperative fan in United Kingdom is 46.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Esso, Wikipedia, Aldi, with strongest over-indexing on Esso (4.26× the country average).
Demographically, the Cooperative audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cooperative fan in United Kingdom is more female, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the Cooperative profile in United Kingdom.
63.4% are female, 36.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 46.1 |
| Estimated audience size | 3,057,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Cooperative audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 13.8% |
| United Kingdom | 8.8% |
Where the Cooperative audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.70× | |
| 02 | England | ~2.5M | 1.16× | |
| 03 | Wales | ~200K | 1.16× | |
| 04 | Yorkshire and the Humber | ~300K | 1.15× | |
| 05 | Scotland | ~300K | 1.13× | |
| 06 | South West | ~300K | 1.06× | |
| 07 | South East | ~400K | 0.95× | |
| 08 | East Midlands | ~200K | 0.94× | |
| 09 | North East | ~100K | 0.89× | |
| 10 | East of England | ~200K | 0.87× | |
| 11 | Northern Ireland | ~70K | 0.70× | |
| 12 | North West | ~200K | 0.58× |
The strongest cross-interests of the Cooperative audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 4.26× | ||
| 02 | YouTube Music | Internet & Social Media | 3.90× | ||
| 03 | Wikipedia | Internet & Social Media | 3.15× | ||
| 04 | Fish and chips | Food & Beverages | 3.15× | ||
| 05 | Risk management | Business & Career | 3.08× | ||
| 06 | Adoption | Kids & Family | 3.07× | ||
| 07 | Refrigerator | Home & Garden | 2.83× | ||
| 08 | Mobile home | Cars & Mobility | 2.63× | ||
| 09 | William Hill (bookmaker) | Games | 2.49× | ||
| 10 | Volunteering | Politics & Society | 2.45× | ||
| 11 | Aldi | Shopping | 2.44× | ||
| 12 | Satire | Literature | 2.42× | ||
| 13 | BP | Cars & Mobility | 2.41× | ||
| 14 | Betfair | Games | 2.27× | ||
| 15 | Hobby | Home & Garden | 2.19× | ||
| 16 | Internet & Social Media | 2.06× | |||
| 17 | Distilled beverage | Food & Beverages | 2.01× | ||
| 18 | Lidl | Shopping | 1.91× | ||
| 19 | Kitchen | Home & Garden | 1.67× | ||
| 20 | Politics | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.75× | |
| Healthy Lifestyle | BALANCE | 1.40× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.84× |
Cooperative has an estimated audience of 3,057,375 people in United Kingdom, concentrated in England and South East.
63.4% of Cooperative fans are female, 36.6% are male, with an average age of 46.1 years.
Cooperative fans show strongest brand affinity for Esso (4.26×), Wikipedia (3.15×), and Aldi (2.44×) over the country average.
Cooperative fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cooperative itself, the audience over-indexes on Wikipedia (3.15×), Aldi (2.44×), Hobby (2.19×), and William Hill (bookmaker) (2.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.