Rascasse Audience Intelligence

Cooperative Audience in Germany

A data profile of the people who buy, follow and care about Cooperative in Germany — modelled from more than twelve digital signal sources. Cooperative has an estimated audience of 2,795,387 people in Germany.

#1404among Topic in Germany#240in Business & Career

The average Cooperative fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, Netto Marken-Discount, Tagesschau, with strongest over-indexing on Esso (5.73× the country average).

Demographically, the Cooperative audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cooperative fan in Germany is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Esso.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooperative profile in Germany.

Audience size
2.8M
in Germany
Gender
51.4%♀
48.6% male
Age
41.5
average years
Country rank
#2322
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooperative fans

51.4% are female, 48.6% are male, average age 41.5.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Cooperative audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age41.5
Estimated audience size2,795,387
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Cooperative audience in Germany
Age bracketShare%
16-199%
20-2919%
30-3926%
40-4931%
50+16%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Cooperative audience comes from Germany.

Worldwide audience distribution share by country for Cooperative
CountryShare
United States18.5%
Italy13.8%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooperative audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cooperative fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.87×
02Berlin~200K1.44×
03Niedersachsen~300K1.15×
04Sachsen-Anhalt~80K1.09×
05Nordrhein-Westfalen~700K1.08×
06Sachsen~100K1.00×
07Bremen~20K1.00×
08Hessen~200K0.96×
09Baden-Württemberg~400K0.94×
10Brandenburg~80K0.94×
11Bayern~400K0.93×
12Rheinland-Pfalz~100K0.88×
13Thüringen~60K0.82×
14Schleswig-Holstein~80K0.80×
15Mecklenburg-Vorpommern~40K0.78×
16Saarland~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Cooperative, Germany
0.77×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooperative audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooperative audience
#·InterestCategoryAffinity×
01Che GuevaraPolitics & Society7.20×
02EssoCars & Mobility5.73×
03Western UnionBusiness & Career3.68×
04SatireLiterature3.20×
05Netto Marken-DiscountShopping2.99×
06SparkasseBusiness & Career2.79×
07Aral AGCars & Mobility2.79×
08KFCFood & Beverages2.65×
09Müller (company)Food & Beverages2.24×
10PostbankBusiness & Career2.22×
11REWEShopping2.21×
12TagesschauMovies & TV2.07×
13RyanairTravel & Leisure2.03×
14CHECK24Business & Career1.94×
15SupermarketShopping1.85×
16EdekaShopping1.80×
17FamilyKids & Family1.79×
18AldiShopping1.69×
19KauflandShopping1.63×
20NatureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooperative audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooperative audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
Convenience OrientationPREMIUM1.36×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooperative audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Sports ActivityPOWER0.73×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooperative have in Germany?

Cooperative has an estimated audience of 2,795,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cooperative fans?

51.4% of Cooperative fans are female, 48.6% are male, with an average age of 41.5 years.

03

Which brands do Cooperative fans like most?

Cooperative fans show strongest brand affinity for Esso (5.73×), Netto Marken-Discount (2.99×), and Tagesschau (2.07×) over the country average.

04

Where do Cooperative fans live in Germany?

Cooperative fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cooperative fans also like?

Beyond Cooperative itself, the audience over-indexes on Netto Marken-Discount (2.99×), Tagesschau (2.07×), REWE (2.21×), and Sparkasse (2.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Cooperative audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →