Cooperative Audience in Germany
Cooperative has an estimated audience of 2,795,387 people in Germany. 51.4% are female, 48.6% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Birthday Gifts, Video izle, Esra Erol.
The average Cooperative fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Birthday Gifts, with strongest over-indexing on Progressive rock (3.36× the country average). Demographically, the Cooperative audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Cooperative fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.5 |
| Estimated audience size | 2,795,387 |
Audience persona
The typical Cooperative fan in Germany is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 707,074 | 1.16× |
| Bayern | 441,248 | 0.98× |
| Baden-Württemberg | 378,174 | 0.99× |
| Niedersachsen | 323,305 | 1.19× |
| Hessen | 210,418 | 0.99× |
| Berlin | 190,580 | 1.52× |
| Sachsen | 130,511 | 0.95× |
| Rheinland-Pfalz | 129,157 | 0.92× |
| Hamburg | 126,617 | 2× |
| Brandenburg | 77,465 | 0.89× |
| Schleswig-Holstein | 63,132 | 0.63× |
| Thüringen | 52,601 | 0.74× |
| Sachsen-Anhalt | 51,253 | 0.71× |
| Mecklenburg-Vorpommern | 37,417 | 0.7× |
| Bremen | 23,712 | 0.99× |
| Saarland | 21,527 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.36× | Music & Radio |
| Unique Gifts | 1.91× | Shopping |
| Birthday Gifts | 1.91× | Kids & Family |
| Video izle | 3.55× | |
| Esra Erol | 5.44× | Movies & TV |
| Natural rubber | 2.16× | Cars & Mobility |
| VfL Wolfsburg | 1.56× | Sports |
| Hauptschule | 6.83× | Kids & Family |
| Molly Hatchet | 11.04× | Music & Radio |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| Snow White (Fables) | 1.91× | Literature |
| Este, Veneto | 2.07× | Travel & Leisure |
| Durban University of Technology | 3.17× | Business & Career |
| Jersey (fabric) | 3.24× | Fashion & Accessoires |
| Samanyolu Haber | 2.44× | Movies & TV |
| Medieval fantasy | 5.7× | Literature |
| 7-Eleven | 2.52× | Shopping |
| Zagreb | 1.91× | Travel & Leisure |
| Figure painting (hobby) | 1.84× | Arts & Culture |
| Volvo V60 | 2.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.32 |
| Need for Security | CONSERVATISM | 1.15 |
| Pet Ownership | JOY | 1.09 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Community Orientation | OPEN | 1.05 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 13.8% |
| United Kingdom | 8.8% |
See Cooperative audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cooperative have in Germany?
Cooperative has an estimated audience of 2,795,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cooperative fans?
51.4% of Cooperative fans are female, 48.6% are male, with an average age of 41.5 years.
Which brands do Cooperative fans like most?
Cooperative fans show strongest brand affinity for Progressive rock (3.36×), Unique Gifts (1.91×), and Birthday Gifts (1.91×) over the country average.
Where do Cooperative fans live in Germany?
Cooperative fans in Germany are most concentrated in Nordrhein-Westfalen (reach 707,074), Bayern (reach 441,248), and Baden-Württemberg (reach 378,174). These three regions account for the largest share of the active audience.
What other brands do Cooperative fans also like?
Beyond Cooperative itself, the audience over-indexes on Unique Gifts (1.91×), Birthday Gifts (1.91×), Video izle (3.55×), and Esra Erol (5.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.