A data profile of the people who buy, follow and care about Cooperative in Italy — modelled from more than twelve digital signal sources. Cooperative has an estimated audience of 4,755,452 people in Italy.
Cooperative has an estimated audience of 4,755,452 people in Italy. 62.0% are female, 38.0% are male, average age 45.6. Top brand affinities: Wikipedia, Lidl, WhatsApp, Supermarket, Personal finance.
Top brand affinities include Wikipedia, Lidl, WhatsApp, with strongest over-indexing on Wikipedia (3.81× the country average).
Demographically, the Cooperative audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Cooperative fan in Italy is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cooperative profile in Italy.
62.0% are female, 38.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.6 |
| Estimated audience size | 4,755,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Cooperative audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 13.8% |
| United Kingdom | 8.8% |
The strongest cross-interests of the Cooperative audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.81× | ||
| 02 | General practitioner | Health | 2.95× | ||
| 03 | Satire | Literature | 2.94× | ||
| 04 | Mediaset | Technology & Electronics | 2.61× | ||
| 05 | Supermarket | Shopping | 2.58× | ||
| 06 | Lidl | Shopping | 2.56× | ||
| 07 | Volunteering | Politics & Society | 2.31× | ||
| 08 | Adriatic Sea | Travel & Leisure | 2.23× | ||
| 09 | Champagne | Food & Beverages | 2.15× | ||
| 10 | Internet & Social Media | 2.07× | |||
| 11 | Nonprofit organization | Politics & Society | 1.95× | ||
| 12 | Genetics | Kids & Family | 1.93× | ||
| 13 | Financial services | Business & Career | 1.90× | ||
| 14 | Milk | Food & Beverages | 1.88× | ||
| 15 | Singer-songwriter | Music & Radio | 1.81× | ||
| 16 | Personal finance | Business & Career | 1.78× | ||
| 17 | Borsa Italiana | Business & Career | 1.69× | ||
| 18 | Real property | Home & Garden | 1.68× | ||
| 19 | Health care | Business & Career | 1.55× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Community Orientation | OPEN | 1.56× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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