A data profile of the people who buy, follow and care about Dough in Australia — modelled from more than twelve digital signal sources. Dough has an estimated audience of 1,964,541 people in Australia.
The average Dough fan in Australia is 43.4 years old, more female, and lives primarily in Queensland.
The audience is concentrated in Queensland, New South Wales, South Australia.
The key figures that characterise the Dough profile in Australia.
66.1% are female, 33.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 43.4 |
| Estimated audience size | 1,964,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Dough audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.4% |
| Italy | 9.1% |
| United Kingdom | 5.7% |
Where the Dough audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~400K | 2.70× | |
| 02 | Queensland | ~900K | 1.89× | |
| 03 | Northern Territory | ~20K | 0.92× | |
| 04 | Tasmania | ~30K | 0.80× | |
| 05 | Australian Capital Territory | ~30K | 0.80× | |
| 06 | Western Australia | ~200K | 0.67× | |
| 07 | New South Wales | ~400K | 0.61× | |
| 08 | Victoria | ~300K | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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