A data profile of the people who buy, follow and care about Ackermans in South Africa — modelled from more than twelve digital signal sources. Ackermans has an estimated audience of 2,499,999 people in South Africa.
Ackermans has an estimated audience of 2,499,999 people in South Africa. 70.7% are female, 29.3% are male, average age 35.3. Top brand affinities: Fast food, LinkedIn, Children's clothing, Puma, Local food.
Top brand affinities include Fast food, LinkedIn, Children's clothing, with strongest over-indexing on Fast food (2.13× the country average).
Demographically, the Ackermans audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
The typical Ackermans fan in South Africa is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Fast food.
The key figures that characterise the Ackermans profile in South Africa.
70.7% are female, 29.3% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 35.3 |
| Estimated audience size | 2,499,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 16% |
of the worldwide Ackermans audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 90.5% |
| United States | 2.6% |
| France | 1.4% |
The strongest cross-interests of the Ackermans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 2.58× | ||
| 02 | Online food ordering | Food & Beverages | 2.41× | ||
| 03 | Convenience store | Food & Beverages | 2.26× | ||
| 04 | Fast food | Food & Beverages | 2.13× | ||
| 05 | Bedroom furniture | Home & Garden | 2.06× | ||
| 06 | Smart device | Technology & Electronics | 2.05× | ||
| 07 | High-net-worth individual | Business & Career | 2.02× | ||
| 08 | Hypermarket | Shopping | 2.01× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.98× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.97× | ||
| 11 | Local food | Food & Beverages | 1.97× | ||
| 12 | First-time buyer | Shopping | 1.85× | ||
| 13 | Crocs | Fashion & Accessoires | 1.71× | ||
| 14 | Child care | Kids & Family | 1.68× | ||
| 15 | Kitchenware | Home & Garden | 1.64× | ||
| 16 | Retail banking | Business & Career | 1.58× | ||
| 17 | Discount stores | Shopping | 1.56× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Hair care | Beauty & Wellness | 1.53× | ||
| 20 | Snack food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.82× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Ackermans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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