A data profile of the people who buy, follow and care about Cocktail in South Africa — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 1,263,706 people in South Africa.
Cocktail has an estimated audience of 1,263,706 people in South Africa. 58.4% are female, 41.6% are male, average age 37.2. Top brand affinities: Distilled beverage, ShopRite (United States), Wig, Drinking, Gin.
Top brand affinities include Distilled beverage, ShopRite (United States), Wig, with strongest over-indexing on Distilled beverage (1.66× the country average).
Demographically, the Cocktail audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Cocktail fan in South Africa is more female, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Cocktail profile in South Africa.
58.4% are female, 41.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 37.2 |
| Estimated audience size | 1,263,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 18% |
of the worldwide Cocktail audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bombay Sapphire | Food & Beverages | 4.42× | ||
| 02 | Mixed drink | Food & Beverages | 3.39× | ||
| 03 | Wine & Spirits | Food & Beverages | 2.17× | ||
| 04 | Drinking | Food & Beverages | 2.07× | ||
| 05 | Champagne | Food & Beverages | 2.06× | ||
| 06 | Gin | Food & Beverages | 1.99× | ||
| 07 | Winery | Food & Beverages | 1.83× | ||
| 08 | Vodka | Food & Beverages | 1.82× | ||
| 09 | Sparkling wine | Food & Beverages | 1.78× | ||
| 10 | Cream | Food & Beverages | 1.74× | ||
| 11 | Distilled beverage | Food & Beverages | 1.66× | ||
| 12 | Wig | Beauty & Wellness | 1.59× | ||
| 13 | Catering | Food & Beverages | 1.58× | ||
| 14 | ShopRite (United States) | Food & Beverages | 1.56× | ||
| 15 | Braid | Home & Garden | 1.56× | ||
| 16 | Lace wig | Beauty & Wellness | 1.55× | ||
| 17 | Wine tasting | Food & Beverages | 1.55× | ||
| 18 | Event management | Business & Career | 1.55× | ||
| 19 | Microwave oven | Home & Garden | 1.52× | ||
| 20 | Steak | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.80× | |
| Spirituality | BALANCE | 1.39× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Travelling | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.