A data profile of the people who buy, follow and care about Drinking in South Africa — modelled from more than twelve digital signal sources. Drinking has an estimated audience of 892,127 people in South Africa.
Drinking has an estimated audience of 892,127 people in South Africa. 55.7% are female, 44.3% are male, average age 36.0. Top brand affinities: Business class, Puma, Local food, FIFA World Cup, Malt whisky.
Top brand affinities include Business class, Puma, Local food, with strongest over-indexing on Business class (2.8× the country average).
Demographically, the Drinking audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Drinking fan in South Africa is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Business class.
The key figures that characterise the Drinking profile in South Africa.
55.7% are female, 44.3% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 36.0 |
| Estimated audience size | 892,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide Drinking audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 12.2% |
| Italy | 6.0% |
The strongest cross-interests of the Drinking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single malt scotch | Food & Beverages | 7.14× | ||
| 02 | Malt whisky | Food & Beverages | 6.58× | ||
| 03 | Single malt whisky | Food & Beverages | 3.71× | ||
| 04 | Puma | Fashion & Accessoires | 3.15× | ||
| 05 | Nightlife | Arts & Culture | 3.02× | ||
| 06 | Business class | Travel & Leisure | 2.80× | ||
| 07 | Online food ordering | Food & Beverages | 2.80× | ||
| 08 | Fast casual restaurants | Food & Beverages | 2.61× | ||
| 09 | Local food | Food & Beverages | 2.42× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 2.29× | ||
| 11 | Organic farming | Food & Beverages | 2.24× | ||
| 12 | Snapchat | Internet & Social Media | 2.14× | ||
| 13 | First-time buyer | Shopping | 2.13× | ||
| 14 | Cocktail | Food & Beverages | 2.07× | ||
| 15 | Bedroom furniture | Home & Garden | 1.98× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.89× | ||
| 17 | Natural skin care | Beauty & Wellness | 1.78× | ||
| 18 | Nike | Fashion & Accessoires | 1.76× | ||
| 19 | Organic food | Food & Beverages | 1.56× | ||
| 20 | FIFA World Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.89× | |
| Luxury Orientation | PREMIUM | 1.88× | |
| Design Affinity | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.45× | |
| Tradition | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.