A data profile of the people who buy, follow and care about Drinking in Australia — modelled from more than twelve digital signal sources. Drinking has an estimated audience of 2,577,087 people in Australia.
Drinking has an estimated audience of 2,577,087 people in Australia. 54.5% are female, 45.5% are male, average age 41.2. Top brand affinities: Nightlife, Peter Alexander, Cocktail, Local food, Drop shipping.
Top brand affinities include Nightlife, Peter Alexander, Cocktail, with strongest over-indexing on Nightlife (3.91× the country average).
Demographically, the Drinking audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Drinking fan in Australia is balanced, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Nightlife.
The key figures that characterise the Drinking profile in Australia.
54.5% are female, 45.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 41.2 |
| Estimated audience size | 2,577,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Drinking audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 12.2% |
| Italy | 6.0% |
The strongest cross-interests of the Drinking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightlife | Arts & Culture | 3.91× | ||
| 02 | Malt whisky | Food & Beverages | 3.23× | ||
| 03 | Luxury Watches | Fashion & Accessoires | 2.45× | ||
| 04 | Prosecco | Food & Beverages | 2.34× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.23× | ||
| 06 | Vodka | Food & Beverages | 2.14× | ||
| 07 | Online food ordering | Food & Beverages | 1.88× | ||
| 08 | Luxury Lifestyle | Shopping | 1.85× | ||
| 09 | Whisky | Food & Beverages | 1.81× | ||
| 10 | Peter Alexander | Music & Radio | 1.80× | ||
| 11 | Drop shipping | Shopping | 1.77× | ||
| 12 | Gin | Food & Beverages | 1.74× | ||
| 13 | Cocktail | Food & Beverages | 1.73× | ||
| 14 | Pub | Food & Beverages | 1.70× | ||
| 15 | Business class | Travel & Leisure | 1.69× | ||
| 16 | Local food | Food & Beverages | 1.68× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 18 | High-net-worth individual | Business & Career | 1.67× | ||
| 19 | Rum | Food & Beverages | 1.67× | ||
| 20 | Louis Vuitton | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.72× | |
| Indulgence | JOY | 1.49× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Tradition | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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