A data profile of the people who buy, follow and care about Pub in Australia — modelled from more than twelve digital signal sources. Pub has an estimated audience of 3,452,510 people in Australia.
The average Pub fan in Australia is 44.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Red wine, Winery, White wine, with strongest over-indexing on Red wine (2.45× the country average).
Demographically, the Pub audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Pub fan in Australia is balanced, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Red wine.
The key figures that characterise the Pub profile in Australia.
53.7% are female, 46.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.7 |
| Estimated audience size | 3,452,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Pub audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 15.0% |
| Japan | 8.8% |
Where the Pub audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~90K | 1.26× | |
| 02 | Victoria | ~1M | 1.06× | |
| 03 | New South Wales | ~1.5M | 1.03× | |
| 04 | South Australia | ~300K | 1.02× | |
| 05 | Australian Capital Territory | ~70K | 0.96× | |
| 06 | Western Australia | ~400K | 0.95× | |
| 07 | Northern Territory | ~30K | 0.90× | |
| 08 | Queensland | ~700K | 0.83× |
The strongest cross-interests of the Pub audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian wine | Food & Beverages | 2.99× | ||
| 02 | White wine | Food & Beverages | 2.60× | ||
| 03 | Wine and food matching | Food & Beverages | 2.53× | ||
| 04 | Red wine | Food & Beverages | 2.45× | ||
| 05 | Drinking establishment | Food & Beverages | 2.18× | ||
| 06 | Music venue | Music & Radio | 1.91× | ||
| 07 | Wine tasting | Food & Beverages | 1.89× | ||
| 08 | Wine cellar | Food & Beverages | 1.88× | ||
| 09 | Microbrewery | Food & Beverages | 1.77× | ||
| 10 | Vineyard | Food & Beverages | 1.76× | ||
| 11 | Winery | Food & Beverages | 1.72× | ||
| 12 | Drinking | Food & Beverages | 1.70× | ||
| 13 | Champagne | Food & Beverages | 1.66× | ||
| 14 | Sparkling wine | Food & Beverages | 1.62× | ||
| 15 | Retirement | Business & Career | 1.59× | ||
| 16 | Agribusiness | Politics & Society | 1.59× | ||
| 17 | Brewery | Food & Beverages | 1.57× | ||
| 18 | Retirement community | Kids & Family | 1.57× | ||
| 19 | Commercial property | Business & Career | 1.55× | ||
| 20 | RV park | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Community Orientation | OPEN | 1.12× | |
| DIY Mentality | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Social Media Usage | JOY | 0.90× | |
| Mindfulness | BALANCE | 0.91× |
Pub has an estimated audience of 3,452,510 people in Australia, concentrated in New South Wales and Victoria.
53.7% of Pub fans are female, 46.3% are male, with an average age of 44.7 years.
Pub fans show strongest brand affinity for Red wine (2.45×), Winery (1.72×), and White wine (2.6×) over the country average.
Pub fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pub itself, the audience over-indexes on Winery (1.72×), White wine (2.6×), Wine tasting (1.89×), and Vineyard (1.76×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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