A data profile of the people who buy, follow and care about Winery in Australia — modelled from more than twelve digital signal sources. Winery has an estimated audience of 3,293,300 people in Australia.
The average Winery fan in Australia is 45.9 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Vineyard, Sparkling wine, Wine tasting, with strongest over-indexing on Vineyard (2.4× the country average).
Demographically, the Winery audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Winery fan in Australia is more female, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Vineyard.
The key figures that characterise the Winery profile in Australia.
60.3% are female, 39.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 45.9 |
| Estimated audience size | 3,293,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Winery audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 9.2% |
| Italy | 7.4% |
Where the Winery audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~100K | 1.51× | |
| 02 | South Australia | ~400K | 1.48× | |
| 03 | Victoria | ~1M | 0.99× | |
| 04 | Western Australia | ~400K | 0.94× | |
| 05 | Australian Capital Territory | ~60K | 0.86× | |
| 06 | New South Wales | ~1M | 0.82× | |
| 07 | Northern Territory | ~20K | 0.80× | |
| 08 | Queensland | ~500K | 0.69× |
The strongest cross-interests of the Winery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dakar Rally | Sports | 3.57× | ||
| 02 | Wine cellar | Food & Beverages | 2.75× | ||
| 03 | White wine | Food & Beverages | 2.52× | ||
| 04 | Prosecco | Food & Beverages | 2.49× | ||
| 05 | Italian wine | Food & Beverages | 2.49× | ||
| 06 | Sparkling wine | Food & Beverages | 2.46× | ||
| 07 | Vineyard | Food & Beverages | 2.40× | ||
| 08 | Red wine | Food & Beverages | 2.33× | ||
| 09 | Adult contemporary music | Music & Radio | 2.24× | ||
| 10 | French wine | Food & Beverages | 2.23× | ||
| 11 | Naked Wines | Food & Beverages | 2.22× | ||
| 12 | Wine tasting | Food & Beverages | 2.14× | ||
| 13 | Champagne | Food & Beverages | 2.12× | ||
| 14 | Gordon Ramsey | Food & Beverages | 2.06× | ||
| 15 | Barossa Valley | Travel & Leisure | 2.00× | ||
| 16 | Wine & Spirits | Food & Beverages | 1.93× | ||
| 17 | Australian wine | Food & Beverages | 1.92× | ||
| 18 | Dessert wine | Food & Beverages | 1.84× | ||
| 19 | Yarra Valley | Travel & Leisure | 1.78× | ||
| 20 | Midland | Music & Radio | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Design Affinity | PREMIUM | 1.17× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Winery has an estimated audience of 3,293,300 people in Australia, concentrated in Victoria and New South Wales.
60.3% of Winery fans are female, 39.7% are male, with an average age of 45.9 years.
Winery fans show strongest brand affinity for Vineyard (2.4×), Sparkling wine (2.46×), and Wine tasting (2.14×) over the country average.
Winery fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~1M), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Winery itself, the audience over-indexes on Sparkling wine (2.46×), Wine tasting (2.14×), Champagne (2.12×), and Red wine (2.33×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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