A data profile of the people who buy, follow and care about Sparkling wine in Australia — modelled from more than twelve digital signal sources. Sparkling wine has an estimated audience of 2,290,287 people in Australia.
The average Sparkling wine fan in Australia is 44.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Sparkling wine profile in Australia.
62.7% are female, 37.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 44.4 |
| Estimated audience size | 2,290,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Sparkling wine audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 14.4% |
| Italy | 7.7% |
Where the Sparkling wine audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.33× | |
| 02 | Tasmania | ~60K | 1.14× | |
| 03 | Queensland | ~600K | 1.03× | |
| 04 | Western Australia | ~300K | 1.02× | |
| 05 | Northern Territory | ~20K | 0.99× | |
| 06 | Australian Capital Territory | ~40K | 0.88× | |
| 07 | Victoria | ~600K | 0.85× | |
| 08 | New South Wales | ~700K | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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