A data profile of the people who buy, follow and care about Sparkling wine in Italy — modelled from more than twelve digital signal sources. Sparkling wine has an estimated audience of 6,730,781 people in Italy.
The average Sparkling wine fan in Italy is 42.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wine, White wine, Champagne, with strongest over-indexing on Wine (2.02× the country average).
Demographically, the Sparkling wine audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sparkling wine fan in Italy is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Wine.
The key figures that characterise the Sparkling wine profile in Italy.
53.4% are female, 46.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.1 |
| Estimated audience size | 6,730,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Sparkling wine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 14.4% |
| Italy | 7.7% |
Where the Sparkling wine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~20K | 1.11× | |
| 02 | Molise | ~30K | 1.09× | |
| 03 | Tuscany | ~500K | 1.07× | |
| 04 | Basilicata | ~70K | 1.06× | |
| 05 | Veneto | ~500K | 1.01× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.01× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 08 | Umbria | ~100K | 1.01× | |
| 09 | Abruzzo | ~100K | 0.97× | |
| 10 | Lazio | ~800K | 0.96× | |
| 11 | Calabria | ~200K | 0.96× | |
| 12 | Sardinia | ~200K | 0.96× | |
| 13 | Marche | ~200K | 0.96× | |
| 14 | Liguria | ~200K | 0.95× | |
| 15 | Puglia | ~400K | 0.92× | |
| 16 | Sicilia | ~500K | 0.91× | |
| 17 | Piedmont | ~400K | 0.90× | |
| 18 | Campania | ~700K | 0.89× | |
| 19 | Emilia-Romagna | ~500K | 0.89× | |
| 20 | Lombardy | ~1M | 0.87× |
The strongest cross-interests of the Sparkling wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prosecco | Food & Beverages | 3.68× | ||
| 02 | White wine | Food & Beverages | 3.66× | ||
| 03 | Red wine | Food & Beverages | 3.29× | ||
| 04 | Champagne | Food & Beverages | 3.02× | ||
| 05 | Enoteca | Food & Beverages | 2.91× | ||
| 06 | Italian wine | Food & Beverages | 2.90× | ||
| 07 | Winery | Food & Beverages | 2.85× | ||
| 08 | Wine cellar | Food & Beverages | 2.72× | ||
| 09 | Wine & Spirits | Food & Beverages | 2.68× | ||
| 10 | Wine tasting | Food & Beverages | 2.54× | ||
| 11 | Vineyard | Food & Beverages | 2.45× | ||
| 12 | Wine | Food & Beverages | 2.02× | ||
| 13 | Apéritif and digestif | Food & Beverages | 1.68× | ||
| 14 | Chef | Food & Beverages | 1.67× | ||
| 15 | Cocktail | Food & Beverages | 1.62× | ||
| 16 | Distilled beverage | Food & Beverages | 1.61× | ||
| 17 | Lunch | Food & Beverages | 1.57× | ||
| 18 | Dinner | Food & Beverages | 1.53× | ||
| 19 | Gastronomy | Food & Beverages | 1.52× | ||
| 20 | Pasta | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.79× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Social Media Usage | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× |
Sparkling wine has an estimated audience of 6,730,781 people in Italy, concentrated in Lombardy and Lazio.
53.4% of Sparkling wine fans are female, 46.6% are male, with an average age of 42.1 years.
Sparkling wine fans show strongest brand affinity for Wine (2.02×), White wine (3.66×), and Champagne (3.02×) over the country average.
Sparkling wine fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sparkling wine itself, the audience over-indexes on White wine (3.66×), Champagne (3.02×), Wine tasting (2.54×), and Red wine (3.29×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sparkling wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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