A data profile of the people who buy, follow and care about Distilled beverage in Italy — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 13,662,014 people in Italy.
The average Distilled beverage fan in Italy is 42.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Gin, Rum, Vodka, with strongest over-indexing on Gin (1.56× the country average).
Demographically, the Distilled beverage audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Distilled beverage fan in Italy is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Gin.
The key figures that characterise the Distilled beverage profile in Italy.
51.8% are female, 48.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.0 |
| Estimated audience size | 13,662,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Distilled beverage audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
Where the Distilled beverage audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~70K | 1.06× | |
| 02 | Trentino-Alto Adige/Südtirol | ~300K | 1.05× | |
| 03 | Piedmont | ~1M | 1.04× | |
| 04 | Sicilia | ~1M | 1.00× | |
| 05 | Puglia | ~900K | 1.00× | |
| 06 | Lombardy | ~2.5M | 0.99× | |
| 07 | Lazio | ~1.5M | 0.99× | |
| 08 | Campania | ~1.5M | 0.99× | |
| 09 | Emilia-Romagna | ~1M | 0.99× | |
| 10 | Liguria | 0.00× | ||
| 11 | Sardinia | 0.00× | ||
| 12 | Aosta Valley | 0.00× | ||
| 13 | Friuli-Venezia Giulia | 0.00× | ||
| 14 | Veneto | 0.00× | ||
| 15 | Marche | 0.00× | ||
| 16 | Tuscany | 0.00× | ||
| 17 | Abruzzo | 0.00× |
The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rum | Food & Beverages | 1.63× | ||
| 02 | Glenfiddich | Food & Beverages | 1.61× | ||
| 03 | Kölsch (beer) | Food & Beverages | 1.61× | ||
| 04 | Woodford Reserve | Food & Beverages | 1.60× | ||
| 05 | Plymouth Gin | Food & Beverages | 1.57× | ||
| 06 | Gin | Food & Beverages | 1.56× | ||
| 07 | Vermouth | Food & Beverages | 1.55× | ||
| 08 | Smirnoff | Food & Beverages | 1.55× | ||
| 09 | Coors Light | Food & Beverages | 1.55× | ||
| 10 | Tequila | Food & Beverages | 1.54× | ||
| 11 | Grey Goose (vodka) | Food & Beverages | 1.54× | ||
| 12 | Bulleit Bourbon | Food & Beverages | 1.54× | ||
| 13 | Maker's Mark | Food & Beverages | 1.53× | ||
| 14 | Wild Turkey (bourbon) | Food & Beverages | 1.52× | ||
| 15 | Pastis | Food & Beverages | 1.51× | ||
| 16 | Rakı | Food & Beverages | 1.51× | ||
| 17 | Gin Mare | Food & Beverages | 1.51× | ||
| 18 | Suntory | Food & Beverages | 1.51× | ||
| 19 | Vodka | Food & Beverages | 1.50× | ||
| 20 | Absolut Vodka | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.09× | |
| Indulgence | JOY | 1.08× | |
| Community Orientation | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Career Orientation | POWER | 0.94× | |
| Social Media Usage | JOY | 0.95× |
Distilled beverage has an estimated audience of 13,662,014 people in Italy, concentrated in Lombardy and Lazio.
51.8% of Distilled beverage fans are female, 48.2% are male, with an average age of 42.0 years.
Distilled beverage fans show strongest brand affinity for Gin (1.56×), Rum (1.63×), and Vodka (1.5×) over the country average.
Distilled beverage fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Distilled beverage itself, the audience over-indexes on Rum (1.63×), Vodka (1.5×), Vermouth (1.55×), and Pastis (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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