Distilled beverage Audience in Italy
Distilled beverage has an estimated audience of 13,662,014 people in Italy. 51.8% are female, 48.2% are male, average age 42.0. Top regions: Piedmont, Sicilia, Lazio. Top brand affinities: Gin, Rum, Vodka, Vermouth, Pastis.
The average Distilled beverage fan in Italy is 42.0 years old, balanced, and lives primarily in Piedmont. The audience is concentrated in Piedmont, Sicilia, Lazio. Top brand affinities include Gin, Rum, Vodka, with strongest over-indexing on Gin (1.56× the country average). Demographically, the Distilled beverage audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Distilled beverage fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.0 |
| Estimated audience size | 13,662,014 |
Audience persona
The typical Distilled beverage fan in Italy is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Gin.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Piedmont | 2,107,916 | 2.09× |
| Sicilia | 1,441,308 | 1.22× |
| Lazio | 1,347,308 | 0.81× |
| Trentino-Alto Adige/Südtirol | 834,638 | 3.6× |
| Campania | 675,757 | 0.44× |
| Lombardy | 642,143 | 0.27× |
| Puglia | 640,220 | 0.68× |
| Emilia-Romagna | 477,376 | 0.43× |
| Molise | 209,138 | 7.48× |
| Tuscany | None× | |
| Aosta Valley | None× | |
| Sardinia | None× | |
| Marche | None× | |
| Abruzzo | None× | |
| Friuli-Venezia Giulia | None× | |
| Liguria | None× | |
| Veneto | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gin | 1.56× | Food & Beverages |
| Rum | 1.63× | Food & Beverages |
| Vodka | 1.5× | Food & Beverages |
| Vermouth | 1.55× | Food & Beverages |
| Pastis | 1.51× | Food & Beverages |
| Tequila | 1.54× | Food & Beverages |
| Rakı | 1.51× | Food & Beverages |
| Absolut Vodka | 1.5× | Food & Beverages |
| Grey Goose (vodka) | 1.54× | Food & Beverages |
| Gin Mare | 1.51× | Food & Beverages |
| Smirnoff | 1.55× | Food & Beverages |
| Wild Turkey (bourbon) | 1.52× | Food & Beverages |
| Glenfiddich | 1.61× | Food & Beverages |
| Bulleit Bourbon | 1.54× | Food & Beverages |
| Woodford Reserve | 1.6× | Food & Beverages |
| Kölsch (beer) | 1.61× | Food & Beverages |
| Plymouth Gin | 1.57× | Food & Beverages |
| Suntory | 1.51× | Food & Beverages |
| Aguardiente | 1.58× | Food & Beverages |
| Chivas Regal | 1.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Extroversion | THRILL | 1.36 |
| Convenience Orientation | PREMIUM | 1.18 |
| Community Orientation | OPEN | 1.12 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Healthy Lifestyle | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
See Distilled beverage audiences in other countries
- Distilled beverage — Germany
- Distilled beverage — United States
- Distilled beverage — United Kingdom
- Distilled beverage — France
- Distilled beverage — Spain
- Distilled beverage — Brazil
- Distilled beverage — Japan
- Distilled beverage — South Korea
- Distilled beverage — India
- Distilled beverage — Canada
- Distilled beverage — Mexico
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Distilled beverage have in Italy?
Distilled beverage has an estimated audience of 13,662,014 people in Italy, concentrated in Piedmont and Sicilia.
What is the gender split and age of Distilled beverage fans?
51.8% of Distilled beverage fans are female, 48.2% are male, with an average age of 42.0 years.
Which brands do Distilled beverage fans like most?
Distilled beverage fans show strongest brand affinity for Gin (1.56×), Rum (1.63×), and Vodka (1.5×) over the country average.
Where do Distilled beverage fans live in Italy?
Distilled beverage fans in Italy are most concentrated in Piedmont (reach 2,107,916), Sicilia (reach 1,441,308), and Lazio (reach 1,347,308). These three regions account for the largest share of the active audience.
What other brands do Distilled beverage fans also like?
Beyond Distilled beverage itself, the audience over-indexes on Rum (1.63×), Vodka (1.5×), Vermouth (1.55×), and Pastis (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.