A data profile of the people who buy, follow and care about Pub in Ireland — modelled from more than twelve digital signal sources. Pub has an estimated audience of 1,138,659 people in Ireland.
Pub has an estimated audience of 1,138,659 people in Ireland. 56.4% are female, 43.6% are male, average age 43.9. Top brand affinities: Drinking establishment, Irish pub, Camden Town, Tavern, Gastropub.
Top brand affinities include Drinking establishment, Irish pub, Camden Town, with strongest over-indexing on Drinking establishment (1.76× the country average).
Demographically, the Pub audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Pub fan in Ireland is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Drinking establishment.
The key figures that characterise the Pub profile in Ireland.
56.4% are female, 43.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 43.9 |
| Estimated audience size | 1,138,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Pub audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 15.0% |
| Japan | 8.8% |
The strongest cross-interests of the Pub audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drinking establishment | Food & Beverages | 1.76× | ||
| 02 | Braunton | Travel & Leisure | 1.58× | ||
| 03 | Irish pub | Travel & Leisure | 1.55× | ||
| 04 | Camden Town | Travel & Leisure | 1.53× | ||
| 05 | Tavern | Travel & Leisure | 1.52× | ||
| 06 | Gastropub | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.00× | |
| Travelling | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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