Pub Audience in United Kingdom
Pub has an estimated audience of 14,486,921 people in United Kingdom. 57.7% are female, 42.3% are male, average age 46.4. Top regions: England, South East, East of England. Top brand affinities: Travelodge, Holiday cottage, Cottage, Cider, Inn.
The average Pub fan in United Kingdom is 46.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Travelodge, Holiday cottage, Cottage, with strongest over-indexing on Travelodge (1.55× the country average). Demographically, the Pub audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Pub fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 46.4 |
| Estimated audience size | 14,486,921 |
Audience persona
The typical Pub fan in United Kingdom is more female, around 46.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Travelodge.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,865,191 | 1.03× |
| South East | 2,511,618 | 1.29× |
| East of England | 1,546,458 | 1.17× |
| Scotland | 1,489,196 | 1.14× |
| South West | 1,345,698 | 1.13× |
| Yorkshire and the Humber | 1,329,572 | 1.14× |
| Wales | 1,063,371 | 1.29× |
| North West | 964,148 | 0.62× |
| East Midlands | 743,585 | 0.73× |
| West Midlands | 644,450 | 1.04× |
| North East | 495,196 | 0.88× |
| Northern Ireland | 240,610 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travelodge | 1.55× | Travel & Leisure |
| Holiday cottage | 1.5× | Travel & Leisure |
| Cottage | 1.61× | Travel & Leisure |
| Cider | 1.88× | Food & Beverages |
| Inn | 1.71× | Travel & Leisure |
| Cask ale | 1.89× | Food & Beverages |
| Drinking establishment | 2.09× | Food & Beverages |
| J. D. Williams | 1.77× | Shopping |
| Home decorating ideas | 1.53× | Home & Garden |
| Emmerdale | 1.56× | Movies & TV |
| Rod Stewart | 1.64× | Music & Radio |
| Freemans | 1.61× | Fashion & Accessoires |
| The Sun News | 2.03× | News |
| Caravan | 1.9× | Music & Radio |
| Community centre | 1.58× | Politics & Society |
| U.K. | 1.53× | Music & Radio |
| The Crown (band) | 2.21× | Music & Radio |
| Toby Carvery | 1.7× | Food & Beverages |
| Butcher | 1.53× | Food & Beverages |
| P&O Cruises | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.12 |
| Indulgence | JOY | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
| Family Orientation | CONSERVATISM | 1.06 |
| Luxury Orientation | PREMIUM | 0.99 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 15.0% |
| Japan | 8.8% |
See Pub audiences in other countries
More Food & Beverages audiences in United Kingdom
- Charitable organization (19,671,430)
- Bars (18,265,047)
- Concerts (18,153,370)
- Spas (17,922,851)
- Beauty salons (17,479,554)
Frequently asked questions
How many fans does Pub have in United Kingdom?
Pub has an estimated audience of 14,486,921 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Pub fans?
57.7% of Pub fans are female, 42.3% are male, with an average age of 46.4 years.
Which brands do Pub fans like most?
Pub fans show strongest brand affinity for Travelodge (1.55×), Holiday cottage (1.5×), and Cottage (1.61×) over the country average.
Where do Pub fans live in United Kingdom?
Pub fans in United Kingdom are most concentrated in England (reach 10,865,191), South East (reach 2,511,618), and East of England (reach 1,546,458). These three regions account for the largest share of the active audience.
What other brands do Pub fans also like?
Beyond Pub itself, the audience over-indexes on Holiday cottage (1.5×), Cottage (1.61×), Cider (1.88×), and Inn (1.71×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.