A data profile of the people who buy, follow and care about Pub in United Kingdom — modelled from more than twelve digital signal sources. Pub has an estimated audience of 14,486,921 people in United Kingdom.
The average Pub fan in United Kingdom is 46.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Travelodge, Holiday cottage, Cottage, with strongest over-indexing on Travelodge (1.55× the country average).
Demographically, the Pub audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pub fan in United Kingdom is more female, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for Travelodge.
The key figures that characterise the Pub profile in United Kingdom.
57.7% are female, 42.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 46.4 |
| Estimated audience size | 14,486,921 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Pub audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 15.0% |
| Japan | 8.8% |
Where the Pub audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~2.5M | 1.29× | |
| 02 | Wales | ~1M | 1.29× | |
| 03 | East of England | ~1.5M | 1.17× | |
| 04 | Scotland | ~1.5M | 1.14× | |
| 05 | Yorkshire and the Humber | ~1.5M | 1.14× | |
| 06 | South West | ~1.5M | 1.13× | |
| 07 | West Midlands | ~600K | 1.04× | |
| 08 | England | ~11M | 1.03× | |
| 09 | North East | ~500K | 0.88× | |
| 10 | East Midlands | ~700K | 0.73× | |
| 11 | North West | ~1M | 0.62× | |
| 12 | Northern Ireland | ~200K | 0.54× |
The strongest cross-interests of the Pub audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Crown (band) | Music & Radio | 2.21× | ||
| 02 | Drinking establishment | Food & Beverages | 2.09× | ||
| 03 | The Sun News | News | 2.03× | ||
| 04 | Caravan | Music & Radio | 1.90× | ||
| 05 | Cask ale | Food & Beverages | 1.89× | ||
| 06 | Cider | Food & Beverages | 1.88× | ||
| 07 | Stanley | Home & Garden | 1.80× | ||
| 08 | J. D. Williams | Shopping | 1.77× | ||
| 09 | Naked Wines | Food & Beverages | 1.76× | ||
| 10 | Inn | Travel & Leisure | 1.71× | ||
| 11 | Cottage | Travel & Leisure | 1.61× | ||
| 12 | Freemans | Fashion & Accessoires | 1.61× | ||
| 13 | Community centre | Politics & Society | 1.58× | ||
| 14 | Emmerdale | Movies & TV | 1.56× | ||
| 15 | Travelodge | Travel & Leisure | 1.55× | ||
| 16 | Haven Holidays | Travel & Leisure | 1.55× | ||
| 17 | Home decorating ideas | Home & Garden | 1.53× | ||
| 18 | U.K. | Music & Radio | 1.53× | ||
| 19 | Butcher | Food & Beverages | 1.53× | ||
| 20 | Holiday cottage | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Risk Appetite | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.85× |
Pub has an estimated audience of 14,486,921 people in United Kingdom, concentrated in England and South East.
57.7% of Pub fans are female, 42.3% are male, with an average age of 46.4 years.
Pub fans show strongest brand affinity for Travelodge (1.55×), Holiday cottage (1.5×), and Cottage (1.61×) over the country average.
Pub fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~2.5M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Pub itself, the audience over-indexes on Holiday cottage (1.5×), Cottage (1.61×), Cider (1.88×), and Inn (1.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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