A data profile of the people who buy, follow and care about Butcher in United Kingdom — modelled from more than twelve digital signal sources. Butcher has an estimated audience of 4,673,066 people in United Kingdom.
The average Butcher fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Home Bargains, Matalan, Alcoholic beverages, with strongest over-indexing on Home Bargains (2.2× the country average).
Demographically, the Butcher audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Butcher fan in United Kingdom is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Home Bargains.
The key figures that characterise the Butcher profile in United Kingdom.
61.9% are female, 38.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.5 |
| Estimated audience size | 4,673,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Butcher audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 16.2% |
| Australia | 4.6% |
Where the Butcher audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.37× | |
| 02 | Scotland | ~600K | 1.31× | |
| 03 | Yorkshire and the Humber | ~500K | 1.22× | |
| 04 | West Midlands | ~200K | 1.22× | |
| 05 | Wales | ~300K | 1.21× | |
| 06 | South East | ~700K | 1.09× | |
| 07 | East of England | ~400K | 0.91× | |
| 08 | South West | ~300K | 0.81× | |
| 09 | East Midlands | ~300K | 0.81× | |
| 10 | England | ~3.5M | 0.78× | |
| 11 | Northern Ireland | ~100K | 0.71× | |
| 12 | North West | ~300K | 0.57× |
The strongest cross-interests of the Butcher audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal husbandry | Politics & Society | 3.43× | ||
| 02 | J. D. Williams | Shopping | 2.70× | ||
| 03 | Grocery store | Food & Beverages | 2.37× | ||
| 04 | Garden centre | Home & Garden | 2.29× | ||
| 05 | Home Bargains | Shopping | 2.20× | ||
| 06 | Matalan | Shopping | 2.13× | ||
| 07 | Supermarket | Shopping | 2.04× | ||
| 08 | Refrigerator | Home & Garden | 1.96× | ||
| 09 | Morrisons | Food & Beverages | 1.81× | ||
| 10 | Aldi | Shopping | 1.74× | ||
| 11 | Lidl | Shopping | 1.69× | ||
| 12 | TUI | Travel & Leisure | 1.63× | ||
| 13 | Alcoholic beverages | Food & Beverages | 1.59× | ||
| 14 | Asda | Shopping | 1.59× | ||
| 15 | B&Q | Shopping | 1.57× | ||
| 16 | Argos (retailer) | Shopping | 1.56× | ||
| 17 | Sainsbury's | Shopping | 1.55× | ||
| 18 | Bed | Home & Garden | 1.55× | ||
| 19 | Sales promotion | Shopping | 1.53× | ||
| 20 | England | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Family Orientation | CONSERVATISM | 1.41× | |
| Healthy Lifestyle | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Risk Appetite | THRILL | 0.71× | |
| Luxury Orientation | PREMIUM | 0.73× |
Butcher has an estimated audience of 4,673,066 people in United Kingdom, concentrated in England and South East.
61.9% of Butcher fans are female, 38.1% are male, with an average age of 44.5 years.
Butcher fans show strongest brand affinity for Home Bargains (2.2×), Matalan (2.13×), and Alcoholic beverages (1.59×) over the country average.
Butcher fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Butcher itself, the audience over-indexes on Matalan (2.13×), Alcoholic beverages (1.59×), Supermarket (2.04×), and Morrisons (1.81×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Butcher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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