Butcher Audience in United States

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Butcher has an estimated audience of 7,611,241 people in United States. 58.2% are female, 41.8% are male, average age 43.6. Top regions: California, New York, Texas. Top brand affinities: Wet market, Meat market, Food, Outdoor recreation, Mike Ditka.

The average Butcher fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Wet market, Meat market, Food, with strongest over-indexing on Wet market (34.05× the country average). Demographically, the Butcher audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint · Subtype: Video game

Demographics of Butcher fans

Demographic split for Butcher audience in United States
MetricValue
Female58.2%
Male41.8%
Average age43.6
Estimated audience size7,611,241

Audience persona

The typical Butcher fan in United States is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wet market.

Top regions in United States

Top regions ranked by reach for Butcher in United States
RegionReachAffinity
California889,4221.06×
New York635,8951.5×
Texas544,2510.83×
Florida536,5531.04×
Pennsylvania280,4991.09×
Illinois261,7621.03×
Washington260,1891.7×
Ohio238,7471.02×
Virginia227,1791.23×
Georgia223,6580.95×
North Carolina220,9920.96×
New Jersey217,0521.12×
Michigan200,9061.01×
Colorado183,4681.53×
Arizona176,4401.14×
Tennessee161,5691.06×
Massachusetts146,6630.98×
Maryland133,9981.02×
Indiana124,8750.9×
Missouri123,6681.01×
Oregon120,5251.38×
Wisconsin117,0941.02×
Minnesota106,9290.98×
South Carolina102,9450.9×
Nevada85,1091.16×
Louisiana84,0540.86×
Utah80,0981.18×
Oklahoma79,3790.94×
Kentucky73,1540.77×
Connecticut67,7900.89×
Alabama60,9320.57×
Kansas49,4530.82×
Arkansas44,6190.71×
Idaho42,1951.11×
New Hampshire41,1331.37×
Mississippi40,2440.64×
Iowa35,5550.57×
Hawaii31,2690.96×
Maine30,0571.1×
West Virginia28,3400.8×
New Mexico26,9800.71×
Washington, District of Columbia26,3111.15×
Montana25,8291.22×
Nebraska24,8710.65×
Vermont19,5501.46×
Delaware17,3970.83×
Rhode Island17,2750.71×
South Dakota13,3650.76×
Wyoming12,3091.09×
Alaska12,0520.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Butcher audience
BrandAffinityCategory
Wet market34.05×Food & Beverages
Meat market34.4×Food & Beverages
Food1.5×Food & Beverages
Outdoor recreation1.52×Sports
Mike Ditka13.91×Sports
Rock music1.64×Music & Radio
U.S. state1.65×Travel & Leisure
Aldi2.04×Shopping
Nature1.58×Home & Garden
Meat1.85×Food & Beverages
Animal husbandry3.25×Politics & Society
NBC1.58×Movies & TV
Hobby Lobby1.82×Home & Garden
Omaha Steaks7.76×Food & Beverages
Dollar General1.81×Shopping
Kitchen1.54×Home & Garden
Dish (food)2.25×Food & Beverages
Restaurant Depot4.89×Food & Beverages
Culinary art2.03×Arts & Culture
Tractor Supply Company2.95×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Butcher audience
TraitClusterScore
Convenience OrientationPREMIUM1.31
IndulgenceJOY1.21
IndividualismJOY1.2
PatriotismCONSERVATISM1.19
DIY MentalityTHRILL1.17
Quality AwarenessPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Butcher
CountryShare
United States26.3%
United Kingdom16.2%
Australia4.6%

See Butcher audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Butcher have in United States?

Butcher has an estimated audience of 7,611,241 people in United States, concentrated in California and New York.

What is the gender split and age of Butcher fans?

58.2% of Butcher fans are female, 41.8% are male, with an average age of 43.6 years.

Which brands do Butcher fans like most?

Butcher fans show strongest brand affinity for Wet market (34.05×), Meat market (34.4×), and Food (1.5×) over the country average.

Where do Butcher fans live in United States?

Butcher fans in United States are most concentrated in California (reach 889,422), New York (reach 635,895), and Texas (reach 544,251). These three regions account for the largest share of the active audience.

What other brands do Butcher fans also like?

Beyond Butcher itself, the audience over-indexes on Meat market (34.4×), Food (1.5×), Outdoor recreation (1.52×), and Mike Ditka (13.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Butcher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.