Rascasse Audience Intelligence

Butcher Audience in United States

A data profile of the people who buy, follow and care about Butcher in United States — modelled from more than twelve digital signal sources. Butcher has an estimated audience of 7,611,241 people in United States.

#117among Touchpoint in United States#352in Food & Beverages

The average Butcher fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Wet market, Meat market, Food, with strongest over-indexing on Wet market (34.05× the country average).

Demographically, the Butcher audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Butcher fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Wet market.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Butcher profile in United States.

Audience size
7.6M
in United States
Gender
58.2%♀
41.8% male
Age
43.6
average years
Country rank
#4671
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Butcher fans

58.2% are female, 41.8% are male, average age 43.6.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Butcher audience in United States
MetricValue
Female58.2%
Male41.8%
Average age43.6
Estimated audience size7,611,241
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Butcher audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Butcher audience comes from United States.

Worldwide audience distribution share by country for Butcher
CountryShare
United States26.3%
United Kingdom16.2%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Butcher audience in United States is strongest.

Fig. 05

Top regions by affinity

Butcher fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.60×
02Washington~200K1.55×
03Wyoming~20K1.54×
04Colorado~200K1.41×
05New Hampshire~40K1.40×
06New York~600K1.38×
07Montana~30K1.29×
08Oregon~100K1.28×
09Virginia~200K1.20×
10Maine~30K1.18×
11Arizona~200K1.14×
12Utah~80K1.11×
13Idaho~40K1.11×
14New Jersey~200K1.08×
15Washington, District of Columbia~20K1.08×
16Tennessee~200K1.06×
17Nevada~80K1.06×
18Pennsylvania~300K1.02×
19California~800K1.01×
20Maryland~100K1.00×
21Ohio~200K0.98×
22Michigan~200K0.98×
23Wisconsin~100K0.98×
24Massachusetts~100K0.97×
25Florida~500K0.95×
26North Carolina~200K0.95×
27Illinois~200K0.94×
28Georgia~200K0.93×
29Missouri~100K0.92×
30South Carolina~100K0.92×
31Hawaii~30K0.92×
32Delaware~20K0.92×
33Minnesota~100K0.91×
34Oklahoma~80K0.91×
35South Dakota~20K0.91×
36Alaska~10K0.90×
37Indiana~100K0.87×
38Connecticut~70K0.87×
39Louisiana~80K0.85×
40Kansas~50K0.85×
41West Virginia~30K0.83×
42Kentucky~80K0.80×
43Rhode Island~20K0.78×
44Texas~500K0.77×
45New Mexico~30K0.77×
46Arkansas~50K0.75×
47Mississippi~50K0.74×
48Nebraska~30K0.68×
49Alabama~70K0.66×
50Iowa~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Butcher, United States
0.59×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Butcher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Butcher audience
#·InterestCategoryAffinity×
01Meat marketFood & Beverages34.40×
02Wet marketFood & Beverages34.05×
03Mike DitkaSports13.91×
04Omaha SteaksFood & Beverages7.76×
05Animal husbandryPolitics & Society3.25×
06Nancy MacePolitics & Society2.63×
07Melania TrumpPolitics & Society2.12×
08Lindsey GrahamPolitics & Society2.08×
09AldiShopping2.04×
10MeatFood & Beverages1.85×
11Hobby LobbyHome & Garden1.82×
12Dollar GeneralShopping1.81×
13Sam's ClubShopping1.80×
14Mitch McConnellPolitics & Society1.71×
15U.S. stateTravel & Leisure1.65×
16Rock musicMusic & Radio1.64×
17NatureHome & Garden1.58×
18NBCMovies & TV1.58×
19Outdoor recreationSports1.52×
20FoodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Butcher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Butcher audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Butcher audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
SustainabilityBALANCE0.90×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Butcher have in United States?

Butcher has an estimated audience of 7,611,241 people in United States, concentrated in California and New York.

02

What is the gender split and age of Butcher fans?

58.2% of Butcher fans are female, 41.8% are male, with an average age of 43.6 years.

03

Which brands do Butcher fans like most?

Butcher fans show strongest brand affinity for Wet market (34.05×), Meat market (34.4×), and Food (1.5×) over the country average.

04

Where do Butcher fans live in United States?

Butcher fans in United States are most concentrated in California (reach ~800K), New York (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Butcher fans also like?

Beyond Butcher itself, the audience over-indexes on Meat market (34.4×), Food (1.5×), Outdoor recreation (1.52×), and Mike Ditka (13.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Butcher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Butcher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →