Rascasse Audience Intelligence

Butcher Audience in Germany

A data profile of the people who buy, follow and care about Butcher in Germany — modelled from more than twelve digital signal sources. Butcher has an estimated audience of 420,624 people in Germany.

#211among Touchpoint in Germany#658in Food & Beverages

The average Butcher fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Breed group (dog), Sewage, Tagesschau, with strongest over-indexing on Breed group (dog) (105.77× the country average).

Demographically, the Butcher audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Butcher fan in Germany is more male, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Breed group (dog).

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Butcher profile in Germany.

Audience size
421K
in Germany
Gender
42.4%♀
57.6% male
Age
40.2
average years
Country rank
#13442
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Butcher fans

42.4% are female, 57.6% are male, average age 40.2.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Butcher audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age40.2
Estimated audience size420,624
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Butcher audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Butcher audience comes from Germany.

Worldwide audience distribution share by country for Butcher
CountryShare
United States26.3%
United Kingdom16.2%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Butcher audience in Germany is strongest.

Fig. 05

Top regions by affinity

Butcher fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K2.55×
02Sachsen-Anhalt~20K2.27×
03Thüringen~20K2.01×
04Brandenburg~20K1.74×
05Berlin~20K1.32×
06Mecklenburg-Vorpommern~10K1.26×
07Nordrhein-Westfalen~80K0.87×
08Hamburg~8K0.85×
09Bremen~3K0.82×
10Rheinland-Pfalz~20K0.76×
11Niedersachsen~30K0.74×
12Bayern~50K0.73×
13Hessen~20K0.71×
14Schleswig-Holstein~10K0.71×
15Saarland~4K0.71×
16Baden-Württemberg~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Butcher, Germany
0.54×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Butcher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Butcher audience
#·InterestCategoryAffinity×
01Breed group (dog)Topic105.77×
02EdgarsShopping47.37×
03Guard dogPets & Animals32.54×
04WiesenhofFood & Beverages26.53×
05SewageHome & Garden23.04×
06BeefsteakFood & Beverages22.70×
07Coat (dog)Pets & Animals22.55×
08CheckersFood & Beverages21.62×
09VinzenzmurrFood & Beverages21.35×
10Roast beefFood & Beverages14.69×
11Milk substituteFood & Beverages10.37×
12Dairy cattlePets & Animals7.19×
13Animal husbandryPolitics & Society4.87×
14Grocery storeFood & Beverages3.85×
15RottweilerPets & Animals3.43×
16TagesschauMovies & TV2.95×
17Google MapsInternet & Social Media2.74×
18BauhausShopping2.06×
19Obi (store)Shopping1.72×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Butcher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Butcher audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.01×
IndulgenceJOY1.80×
TraditionCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Butcher audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.93×
Early Adopter MentalityPOWER0.96×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Butcher have in Germany?

Butcher has an estimated audience of 420,624 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Butcher fans?

42.4% of Butcher fans are female, 57.6% are male, with an average age of 40.2 years.

03

Which brands do Butcher fans like most?

Butcher fans show strongest brand affinity for Breed group (dog) (105.77×), Sewage (23.04×), and Tagesschau (2.95×) over the country average.

04

Where do Butcher fans live in Germany?

Butcher fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Sachsen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Butcher fans also like?

Beyond Butcher itself, the audience over-indexes on Sewage (23.04×), Tagesschau (2.95×), Vinzenzmurr (21.35×), and Edgars (47.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Butcher audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Butcher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →