Sewage Audience in Germany
Sewage has an estimated audience of 698,060 people in Germany. 31.1% are female, 68.9% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Unique Gifts, Stradivarius, Urban Outfitters, Assisi.
The average Sewage fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Unique Gifts, Stradivarius, with strongest over-indexing on Hawesko (5.06× the country average). Demographically, the Sewage audience skews more male with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sewage fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 44.4 |
| Estimated audience size | 698,060 |
Audience persona
The typical Sewage fan in Germany is more male, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,450 | 1.04× |
| Bayern | 127,212 | 1.13× |
| Baden-Württemberg | 98,393 | 1.03× |
| Hessen | 83,985 | 1.58× |
| Niedersachsen | 60,139 | 0.89× |
| Berlin | 53,549 | 1.72× |
| Rheinland-Pfalz | 29,699 | 0.85× |
| Sachsen | 27,145 | 0.79× |
| Schleswig-Holstein | 21,161 | 0.84× |
| Hamburg | 20,114 | 1.28× |
| Brandenburg | 17,650 | 0.82× |
| Thüringen | 15,847 | 0.89× |
| Sachsen-Anhalt | 9,652 | 0.53× |
| Mecklenburg-Vorpommern | 8,259 | 0.62× |
| Saarland | 7,070 | 0.82× |
| Bremen | 6,938 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 5.06× | Food & Beverages |
| Unique Gifts | 1.73× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Urban Outfitters | 1.83× | Shopping |
| Assisi | 6.47× | Travel & Leisure |
| Israel | 1.98× | Travel & Leisure |
| Birthday Gifts | 1.7× | Kids & Family |
| Eddie Piller | 50.6× | Music & Radio |
| Vijesti.ba | 3.32× | News |
| MK | 2.13× | Music & Radio |
| Icon (magazine) | 1.7× | Arts & Culture |
| Indigenous Australian art | 3.74× | Arts & Culture |
| Burgos | 4.62× | Travel & Leisure |
| Low-carbon emission | 3.44× | Politics & Society |
| Hoonigan | 6.25× | Cars & Mobility |
| Wolverine (comics) | 2.92× | Literature |
| Sixx | 1.64× | Movies & TV |
| Acoustic music | 2.07× | Music & Radio |
| Keeper (password manager) | 2.16× | Technology & Electronics |
| Noodle (Gorillaz) | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.04 |
| Family Orientation | CONSERVATISM | 1.66 |
| Sustainability | BALANCE | 1.64 |
| Need for Security | CONSERVATISM | 1.6 |
| Patriotism | CONSERVATISM | 1.54 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 8.1% |
| India | 7.7% |
See Sewage audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sewage have in Germany?
Sewage has an estimated audience of 698,060 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sewage fans?
31.1% of Sewage fans are female, 68.9% are male, with an average age of 44.4 years.
Which brands do Sewage fans like most?
Sewage fans show strongest brand affinity for Hawesko (5.06×), Unique Gifts (1.73×), and Stradivarius (1.97×) over the country average.
Where do Sewage fans live in Germany?
Sewage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,450), Bayern (reach 127,212), and Baden-Württemberg (reach 98,393). These three regions account for the largest share of the active audience.
What other brands do Sewage fans also like?
Beyond Sewage itself, the audience over-indexes on Unique Gifts (1.73×), Stradivarius (1.97×), Urban Outfitters (1.83×), and Assisi (6.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.