Rascasse Audience Intelligence

Sewage Audience in Germany

A data profile of the people who buy, follow and care about Sewage in Germany — modelled from more than twelve digital signal sources. Sewage has an estimated audience of 698,060 people in Germany.

#3867among Topic in Germany#541in Home & Garden

The average Sewage fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Central heating, Biodegradable waste, Efficient energy use, with strongest over-indexing on Central heating (75.86× the country average).

Demographically, the Sewage audience skews more male with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sewage fan in Germany is more male, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Central heating.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sewage profile in Germany.

Audience size
698K
in Germany
Gender
31.1%♀
68.9% male
Age
44.4
average years
Country rank
#8880
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sewage fans

31.1% are female, 68.9% are male, average age 44.4.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Sewage audience in Germany
MetricValue
Female31.1%
Male68.9%
Average age44.4
Estimated audience size698,060
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Sewage audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3924%
40-4928%
50+27%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Sewage audience comes from Germany.

Worldwide audience distribution share by country for Sewage
CountryShare
United States22.9%
Japan8.1%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sewage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sewage fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.42×
02Hessen~70K1.33×
03Hamburg~20K1.24×
04Bremen~7K1.12×
05Bayern~100K1.09×
06Baden-Württemberg~100K1.03×
07Nordrhein-Westfalen~200K1.01×
08Niedersachsen~70K0.96×
09Saarland~8K0.96×
10Rheinland-Pfalz~30K0.95×
11Schleswig-Holstein~20K0.95×
12Thüringen~20K0.94×
13Brandenburg~20K0.90×
14Sachsen~30K0.87×
15Mecklenburg-Vorpommern~10K0.87×
16Sachsen-Anhalt~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Sewage, Germany
0.85×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sewage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sewage audience
#·InterestCategoryAffinity×
01Biodegradable wasteHome & Garden82.99×
02Central heatingHome & Garden75.86×
03ButcherFood & Beverages23.04×
04Water pollutionPolitics & Society15.29×
05Fischer (company)Sports14.42×
06HiltiHome & Garden12.66×
07HusqvarnaHome & Garden11.02×
08MakitaHome & Garden10.81×
09StihlHome & Garden8.57×
10Efficient energy useTechnology & Electronics6.86×
11WürthHome & Garden6.45×
12Photovoltaic systemHome & Garden6.43×
13PhotovoltaicsHome & Garden6.12×
14Air conditioningTechnology & Electronics5.00×
15Solar powerHome & Garden4.62×
16Solar energyHome & Garden3.43×
17FamilyKids & Family2.61×
18Müller (company)Food & Beverages2.52×
19NatureHome & Garden2.31×
20Obi (store)Shopping2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sewage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sewage audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.17×
Need for SecurityCONSERVATISM1.73×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sewage audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
CreativityOPEN0.76×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sewage have in Germany?

Sewage has an estimated audience of 698,060 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sewage fans?

31.1% of Sewage fans are female, 68.9% are male, with an average age of 44.4 years.

03

Which brands do Sewage fans like most?

Sewage fans show strongest brand affinity for Central heating (75.86×), Biodegradable waste (82.99×), and Efficient energy use (6.86×) over the country average.

04

Where do Sewage fans live in Germany?

Sewage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sewage fans also like?

Beyond Sewage itself, the audience over-indexes on Biodegradable waste (82.99×), Efficient energy use (6.86×), Makita (10.81×), and Butcher (23.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sewage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sewage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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