Vinzenzmurr Audience in Germany
Vinzenzmurr has an estimated audience of 397,631 people in Germany. 57.7% are female, 42.3% are male, average age 46.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Butcher, Netto Marken-Discount, Pets, Transfermarkt.
The average Vinzenzmurr fan in Germany is 46.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Butcher, Netto Marken-Discount, with strongest over-indexing on Tagesschau (2.34× the country average). Demographically, the Vinzenzmurr audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Vinzenzmurr fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 46.6 |
| Estimated audience size | 397,631 |
Audience persona
The typical Vinzenzmurr fan in Germany is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 298,224 | 12.3× |
| Nordrhein-Westfalen | 22,084 | 0.25× |
| Baden-Württemberg | 21,617 | 0.4× |
| Hessen | 14,166 | 0.47× |
| Berlin | 7,387 | 0.42× |
| Niedersachsen | 7,202 | 0.19× |
| Sachsen | 5,217 | 0.27× |
| Rheinland-Pfalz | 4,045 | 0.2× |
| Hamburg | 2,926 | 0.33× |
| Schleswig-Holstein | 2,678 | 0.19× |
| Thüringen | 2,254 | 0.22× |
| Brandenburg | 2,251 | 0.18× |
| Sachsen-Anhalt | 1,709 | 0.17× |
| Saarland | 760 | 0.16× |
| Bremen | 643 | 0.19× |
| Mecklenburg-Vorpommern | 633 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.34× | Movies & TV |
| Butcher | 16.39× | Food & Beverages |
| Netto Marken-Discount | 1.96× | Shopping |
| Pets | 1.56× | Pets & Animals |
| Transfermarkt | 2.38× | Sports |
| Local food | 2.67× | Food & Beverages |
| Satire | 3.44× | Literature |
| Vacations | 2.16× | Travel & Leisure |
| Western Union | 3.15× | Business & Career |
| Family | 1.54× | Kids & Family |
| Spiegel Online | 1.58× | News |
| Jotex | 16.03× | Shopping |
| Catering | 3.38× | Food & Beverages |
| Edeka | 1.57× | Shopping |
| Fast food | 1.97× | Food & Beverages |
| RTL Television | 2.22× | Movies & TV |
| German language | 1.88× | Politics & Society |
| German television comedy | 3.71× | Movies & TV |
| Hygiene | 2.11× | Beauty & Wellness |
| Self care | 2.23× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| DIY Mentality | THRILL | 1.3 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Convenience Orientation | PREMIUM | 1.24 |
| Pet Ownership | JOY | 1.2 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.4% |
| China | 1.8% |
| Austria | 0.8% |
See Vinzenzmurr audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Vinzenzmurr have in Germany?
Vinzenzmurr has an estimated audience of 397,631 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vinzenzmurr fans?
57.7% of Vinzenzmurr fans are female, 42.3% are male, with an average age of 46.6 years.
Which brands do Vinzenzmurr fans like most?
Vinzenzmurr fans show strongest brand affinity for Tagesschau (2.34×), Butcher (16.39×), and Netto Marken-Discount (1.96×) over the country average.
Where do Vinzenzmurr fans live in Germany?
Vinzenzmurr fans in Germany are most concentrated in Bayern (reach 298,224), Nordrhein-Westfalen (reach 22,084), and Baden-Württemberg (reach 21,617). These three regions account for the largest share of the active audience.
What other brands do Vinzenzmurr fans also like?
Beyond Vinzenzmurr itself, the audience over-indexes on Butcher (16.39×), Netto Marken-Discount (1.96×), Pets (1.56×), and Transfermarkt (2.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vinzenzmurr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.