Vinzenzmurr Audience in Germany
Vinzenzmurr has an estimated audience of 397,631 people in Germany. 57.7% are female, 42.3% are male, average age 46.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Stradivarius, EVO Fitness, Eurotunnel, Keeper (password manager).
The average Vinzenzmurr fan in Germany is 46.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Stradivarius, EVO Fitness, with strongest over-indexing on Corfu (regional unit) (4.44× the country average). Demographically, the Vinzenzmurr audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Vinzenzmurr fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 46.6 |
| Estimated audience size | 397,631 |
Audience persona
The typical Vinzenzmurr fan in Germany is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 298,224 | 12.3× |
| Nordrhein-Westfalen | 22,084 | 0.25× |
| Baden-Württemberg | 21,617 | 0.4× |
| Hessen | 14,166 | 0.47× |
| Berlin | 7,387 | 0.42× |
| Niedersachsen | 7,202 | 0.19× |
| Sachsen | 5,217 | 0.27× |
| Rheinland-Pfalz | 4,045 | 0.2× |
| Hamburg | 2,926 | 0.33× |
| Schleswig-Holstein | 2,678 | 0.19× |
| Thüringen | 2,254 | 0.22× |
| Brandenburg | 2,251 | 0.18× |
| Sachsen-Anhalt | 1,709 | 0.17× |
| Saarland | 760 | 0.16× |
| Bremen | 643 | 0.19× |
| Mecklenburg-Vorpommern | 633 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 4.44× | Travel & Leisure |
| Stradivarius | 1.88× | Shopping |
| EVO Fitness | 6.53× | Sports |
| Eurotunnel | 3.69× | Cars & Mobility |
| Keeper (password manager) | 2.71× | Technology & Electronics |
| KLIX (AM) | 1.53× | Music & Radio |
| Preacher (comics) | 3.76× | Literature |
| Figure painting (hobby) | 1.79× | Arts & Culture |
| The Human Centipede 2 (Full Sequence) | 3.32× | Movies & TV |
| Oktay Kaynarca | 2.94× | Movies & TV |
| Headhunters (film) | 1.83× | Movies & TV |
| Esra Erol | 2.12× | Movies & TV |
| Carrie (novel) | 2.06× | Literature |
| Samanyolu Haber | 1.52× | Movies & TV |
| Pantsuit | 2.23× | Fashion & Accessoires |
| Gender-neutral language | 1.85× | Politics & Society |
| Durban University of Technology | 1.67× | Business & Career |
| Euphonium | 3.6× | Music & Radio |
| Viator | 2.02× | Travel & Leisure |
| Competitive dance | 1.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| DIY Mentality | THRILL | 1.3 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Convenience Orientation | PREMIUM | 1.24 |
| Pet Ownership | JOY | 1.2 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.4% |
| China | 1.8% |
| Austria | 0.8% |
See Vinzenzmurr audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Vinzenzmurr have in Germany?
Vinzenzmurr has an estimated audience of 397,631 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vinzenzmurr fans?
57.7% of Vinzenzmurr fans are female, 42.3% are male, with an average age of 46.6 years.
Which brands do Vinzenzmurr fans like most?
Vinzenzmurr fans show strongest brand affinity for Corfu (regional unit) (4.44×), Stradivarius (1.88×), and EVO Fitness (6.53×) over the country average.
Where do Vinzenzmurr fans live in Germany?
Vinzenzmurr fans in Germany are most concentrated in Bayern (reach 298,224), Nordrhein-Westfalen (reach 22,084), and Baden-Württemberg (reach 21,617). These three regions account for the largest share of the active audience.
What other brands do Vinzenzmurr fans also like?
Beyond Vinzenzmurr itself, the audience over-indexes on Stradivarius (1.88×), EVO Fitness (6.53×), Eurotunnel (3.69×), and Keeper (password manager) (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vinzenzmurr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.