Rascasse Audience Intelligence

Dairy cattle Audience in Germany

A data profile of the people who buy, follow and care about Dairy cattle in Germany — modelled from more than twelve digital signal sources. Dairy cattle has an estimated audience of 1,147,303 people in Germany.

#2879among Topic in Germany#129in Pets & Animals

The average Dairy cattle fan in Germany is 38.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Fertilizer, General practitioner, Apartment hotel, with strongest over-indexing on Fertilizer (31.11× the country average).

Demographically, the Dairy cattle audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dairy cattle fan in Germany is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Fertilizer.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dairy cattle profile in Germany.

Audience size
1.1M
in Germany
Gender
37.1%♀
62.9% male
Age
38.8
average years
Country rank
#5769
Topic in Germany
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy cattle fans

37.1% are female, 62.9% are male, average age 38.8.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Dairy cattle audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age38.8
Estimated audience size1,147,303
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Dairy cattle audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4922%
50+19%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Dairy cattle audience comes from Germany.

Worldwide audience distribution share by country for Dairy cattle
CountryShare
United States32.3%
India6.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy cattle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dairy cattle fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.47×
02Niedersachsen~100K1.29×
03Schleswig-Holstein~50K1.22×
04Baden-Württemberg~200K1.11×
05Mecklenburg-Vorpommern~20K1.05×
06Hamburg~30K1.03×
07Sachsen~60K1.02×
08Thüringen~30K1.00×
09Sachsen-Anhalt~30K0.97×
10Brandenburg~30K0.96×
11Nordrhein-Westfalen~200K0.93×
12Rheinland-Pfalz~50K0.92×
13Hessen~80K0.90×
14Saarland~10K0.89×
15Bremen~9K0.88×
16Berlin~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Dairy cattle, Germany
0.70×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dairy cattle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dairy cattle audience
#·InterestCategoryAffinity×
01Farming SimulatorGames36.55×
02EniCars & Mobility32.61×
03FertilizerHome & Garden31.11×
04General practitionerHealth29.19×
05Renault TrucksCars & Mobility23.90×
06Melanie LynskeyMovies & TV20.00×
07Alicia SilverstoneMovies & TV19.47×
08DAF TrucksCars & Mobility18.67×
09Sarah HylandMovies & TV18.36×
10John DeereCars & Mobility15.23×
11HusqvarnaHome & Garden13.49×
12Apartment hotelTravel & Leisure12.86×
13Amanda SeyfriedMovies & TV10.10×
14Semi-trailer truckCars & Mobility10.09×
15ForestryHome & Garden8.17×
16Wood carvingHome & Garden7.87×
17Non-alcoholic beverageFood & Beverages6.95×
18Scooby-DooMovies & TV6.63×
19Organic farmingFood & Beverages3.40×
20Personal financeBusiness & Career2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dairy cattle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dairy cattle audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.93×
IndulgenceJOY1.65×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dairy cattle audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
Price SensitivityPREMIUM0.61×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dairy cattle have in Germany?

Dairy cattle has an estimated audience of 1,147,303 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Dairy cattle fans?

37.1% of Dairy cattle fans are female, 62.9% are male, with an average age of 38.8 years.

03

Which brands do Dairy cattle fans like most?

Dairy cattle fans show strongest brand affinity for Fertilizer (31.11×), General practitioner (29.19×), and Apartment hotel (12.86×) over the country average.

04

Where do Dairy cattle fans live in Germany?

Dairy cattle fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dairy cattle fans also like?

Beyond Dairy cattle itself, the audience over-indexes on General practitioner (29.19×), Apartment hotel (12.86×), John Deere (15.23×), and Farming Simulator (36.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Dairy cattle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dairy cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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