Wet market Audience in United States

Wet market logo

Wet market has an estimated audience of 1,446,056 people in United States. 60.6% are female, 39.4% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Butcher, Pizza Hut, Grilling, Hypermarket, Discount stores.

The average Wet market fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Butcher, Pizza Hut, Grilling, with strongest over-indexing on Butcher (21.32× the country average). Demographically, the Wet market audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Wet market fans

Demographic split for Wet market audience in United States
MetricValue
Female60.6%
Male39.4%
Average age43.2
Estimated audience size1,446,056

Audience persona

The typical Wet market fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Butcher.

Top regions in United States

Top regions ranked by reach for Wet market in United States
RegionReachAffinity
California236,6881.49×
New York106,3031.32×
Texas105,1070.85×
Florida77,7310.79×
Illinois49,8921.04×
Pennsylvania47,2190.97×
Washington47,1221.62×
Virginia40,6991.16×
Massachusetts39,6151.39×
Ohio38,3510.86×
North Carolina36,7020.84×
New Jersey36,6011×
Georgia36,1060.81×
Michigan30,1250.8×
Arizona27,9990.95×
Colorado25,7941.13×
Maryland24,4600.98×
Oregon22,6791.37×
Missouri21,6200.93×
Tennessee21,4050.74×
Indiana21,3530.81×
Minnesota20,6751×
Wisconsin18,3940.85×
Kentucky17,0460.94×
Connecticut14,9521.03×
Louisiana14,3320.77×
Alabama12,9890.64×
South Carolina12,9500.6×
Nevada12,0470.86×
Hawaii10,8121.74×
Utah10,7220.83×
Kansas10,3500.91×
Oklahoma10,3190.64×
Iowa8,5980.72×
Washington, District of Columbia7,5661.74×
Arkansas6,0290.51×
New Mexico5,9020.81×
Mississippi5,5140.46×
New Hampshire5,4820.96×
Nebraska5,3680.74×
West Virginia5,2530.78×
Idaho5,1740.71×
Rhode Island5,0151.09×
Maine5,0120.97×
Vermont4,3841.73×
Montana4,2651.06×
Alaska4,1931.36×
South Dakota3,6081.08×
North Dakota3,5131.18×
Delaware3,4930.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wet market audience
BrandAffinityCategory
Butcher21.32×Food & Beverages
Pizza Hut1.64×Food & Beverages
Grilling1.6×Food & Beverages
Hypermarket2.77×Shopping
Discount stores1.6×Shopping
Whataburger1.89×Food & Beverages
Hardware store1.56×Home & Garden
Weather forecasting2.09×Home & Garden
Lawn mower2.06×Home & Garden
Microwave oven1.7×Home & Garden
Street food1.67×Food & Beverages
Discount Tire1.57×Shopping
QVC1.84×Movies & TV
Steakhouse1.68×Food & Beverages
Garden centre2.75×Home & Garden
Houston Astros1.97×Sports
Red Lobster1.83×Food & Beverages
Convenience store1.79×Food & Beverages
Slow cooker1.67×Food & Beverages
Smoked meat1.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wet market audience
TraitClusterScore
Convenience OrientationPREMIUM1.56
Price SensitivityPREMIUM1.38
Career OrientationPOWER1.28
Family OrientationCONSERVATISM1.21
DIY MentalityTHRILL1.17
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Wet market
CountryShare
United States65.0%
Canada7.1%
Singapore6.5%

See Wet market audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wet market have in United States?

Wet market has an estimated audience of 1,446,056 people in United States, concentrated in California and New York.

What is the gender split and age of Wet market fans?

60.6% of Wet market fans are female, 39.4% are male, with an average age of 43.2 years.

Which brands do Wet market fans like most?

Wet market fans show strongest brand affinity for Butcher (21.32×), Pizza Hut (1.64×), and Grilling (1.6×) over the country average.

Where do Wet market fans live in United States?

Wet market fans in United States are most concentrated in California (reach 236,688), New York (reach 106,303), and Texas (reach 105,107). These three regions account for the largest share of the active audience.

What other brands do Wet market fans also like?

Beyond Wet market itself, the audience over-indexes on Pizza Hut (1.64×), Grilling (1.6×), Hypermarket (2.77×), and Discount stores (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wet market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.