Rascasse Audience Intelligence

Wet market Audience in United States

A data profile of the people who buy, follow and care about Wet market in United States — modelled from more than twelve digital signal sources. Wet market has an estimated audience of 1,446,056 people in United States.

#244among Touchpoint in United States#1076in Food & Beverages

The average Wet market fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Butcher, Pizza Hut, Hypermarket, with strongest over-indexing on Butcher (34.05× the country average).

Demographically, the Wet market audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wet market fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Butcher.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wet market profile in United States.

Audience size
1.4M
in United States
Gender
60.6%♀
39.4% male
Age
43.2
average years
Country rank
#18256
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wet market fans

60.6% are female, 39.4% are male, average age 43.2.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Wet market audience in United States
MetricValue
Female60.6%
Male39.4%
Average age43.2
Estimated audience size1,446,056
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Wet market audience in United States
Age bracketShare%
16-197%
20-2916%
30-3926%
40-4930%
50+21%
Fig. 04

Worldwide distribution

64.8%

of the worldwide Wet market audience comes from United States.

Worldwide audience distribution share by country for Wet market
CountryShare
United States64.8%
Canada7.0%
Singapore6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wet market audience in United States is strongest.

Fig. 05

Top regions by affinity

Wet market fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K1.44×
02Hawaii~8K1.37×
03California~200K1.36×
04Washington~40K1.33×
05Washington, District of Columbia~6K1.28×
06New York~100K1.26×
07Kansas~10K1.20×
08Massachusetts~30K1.19×
09Oregon~20K1.15×
10Alaska~3K1.13×
11New Hampshire~6K1.08×
12Connecticut~20K1.07×
13North Dakota~3K1.05×
14Virginia~40K1.04×
15New Jersey~40K1.02×
16South Dakota~3K1.02×
17Montana~4K1.01×
18Colorado~20K1.00×
19Rhode Island~5K1.00×
20Maine~5K0.98×
21Maryland~20K0.96×
22West Virginia~6K0.96×
23Delaware~4K0.96×
24Nevada~10K0.95×
25New Mexico~7K0.95×
26Pennsylvania~50K0.94×
27Illinois~50K0.94×
28Minnesota~20K0.94×
29Kentucky~20K0.94×
30Utah~10K0.94×
31Idaho~7K0.92×
32Nebraska~7K0.92×
33Arizona~30K0.91×
34Wisconsin~20K0.91×
35Iowa~10K0.90×
36Mississippi~10K0.90×
37Missouri~20K0.89×
38Louisiana~20K0.89×
39North Carolina~40K0.88×
40Indiana~20K0.88×
41Arkansas~10K0.88×
42Oklahoma~10K0.87×
43Ohio~40K0.86×
44Michigan~30K0.85×
45South Carolina~20K0.85×
46Georgia~40K0.84×
47Alabama~20K0.84×
48Florida~80K0.83×
49Tennessee~20K0.83×
50Texas~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Wet market, United States
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wet market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wet market audience
#·InterestCategoryAffinity×
01ButcherFood & Beverages34.05×
02HypermarketShopping3.70×
03Mineral waterFood & Beverages3.21×
04Microwave ovenHome & Garden2.98×
05Non-alcoholic beverageFood & Beverages2.93×
06Convenience storeFood & Beverages2.83×
07Weather forecastingHome & Garden2.61×
08Hardware storeHome & Garden2.35×
09Street foodFood & Beverages2.32×
10Discount TireShopping2.28×
11Rail transportTravel & Leisure2.19×
12Pizza HutFood & Beverages2.12×
13Discount storesShopping2.10×
14GrillingFood & Beverages1.90×
15PharmacyBusiness & Career1.89×
16SupermarketShopping1.85×
17United Parcel ServiceBusiness & Career1.85×
18SubwayFood & Beverages1.58×
19TMZInternet & Social Media1.55×
20Nonprofit organizationPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wet market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wet market audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.15×
Career OrientationPOWER2.06×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wet market audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
Luxury OrientationPREMIUM0.71×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wet market have in United States?

Wet market has an estimated audience of 1,446,056 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wet market fans?

60.6% of Wet market fans are female, 39.4% are male, with an average age of 43.2 years.

03

Which brands do Wet market fans like most?

Wet market fans show strongest brand affinity for Butcher (34.05×), Pizza Hut (2.12×), and Hypermarket (3.7×) over the country average.

04

Where do Wet market fans live in United States?

Wet market fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wet market fans also like?

Beyond Wet market itself, the audience over-indexes on Pizza Hut (2.12×), Hypermarket (3.7×), Microwave oven (2.98×), and Grilling (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wet market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wet market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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