Wet market Audience in United States

Wet market logo

Wet market has an estimated audience of 1,446,056 people in United States. 60.6% are female, 39.4% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Pillow, Davao Region, Saving, Jack White, Graham Greene.

The average Wet market fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pillow, Davao Region, Saving, with strongest over-indexing on Pillow (2.09× the country average). Demographically, the Wet market audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Wet market fans

Demographic split for Wet market audience in United States
MetricValue
Female60.6%
Male39.4%
Average age43.2
Estimated audience size1,446,056

Audience persona

The typical Wet market fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Wet market in United States
RegionReachAffinity
California236,6881.49×
New York106,3031.32×
Texas105,1070.85×
Florida77,7310.79×
Illinois49,8921.04×
Pennsylvania47,2190.97×
Washington47,1221.62×
Virginia40,6991.16×
Massachusetts39,6151.39×
Ohio38,3510.86×
North Carolina36,7020.84×
New Jersey36,6011×
Georgia36,1060.81×
Michigan30,1250.8×
Arizona27,9990.95×
Colorado25,7941.13×
Maryland24,4600.98×
Oregon22,6791.37×
Missouri21,6200.93×
Tennessee21,4050.74×
Indiana21,3530.81×
Minnesota20,6751×
Wisconsin18,3940.85×
Kentucky17,0460.94×
Connecticut14,9521.03×
Louisiana14,3320.77×
Alabama12,9890.64×
South Carolina12,9500.6×
Nevada12,0470.86×
Hawaii10,8121.74×
Utah10,7220.83×
Kansas10,3500.91×
Oklahoma10,3190.64×
Iowa8,5980.72×
Washington, District of Columbia7,5661.74×
Arkansas6,0290.51×
New Mexico5,9020.81×
Mississippi5,5140.46×
New Hampshire5,4820.96×
Nebraska5,3680.74×
West Virginia5,2530.78×
Idaho5,1740.71×
Rhode Island5,0151.09×
Maine5,0120.97×
Vermont4,3841.73×
Montana4,2651.06×
Alaska4,1931.36×
South Dakota3,6081.08×
North Dakota3,5131.18×
Delaware3,4930.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wet market audience
BrandAffinityCategory
Pillow2.09×Home & Garden
Davao Region21.32×Travel & Leisure
Saving1.57×Business & Career
Jack White1.61×Movies & TV
Graham Greene1.68×Literature
English literature1.87×Literature
International University of Business Agriculture and Technology2.77×Business & Career
Cockpit1.52×Travel & Leisure
Jabberwocky (band)1.52×Music & Radio
CACI2.48×Technology & Electronics
The Finder (U.S. TV series)2.68×Movies & TV
Ural Mountains1.54×Travel & Leisure
Jorja Fox1.79×Movies & TV
Otome game1.6×Games
Shannon Leto1.6×Movies & TV
Cagayan1.86×Travel & Leisure
Ember.js1.55×Technology & Electronics
Buddy Brown1.71×Music & Radio
Gulf Air1.83×Travel & Leisure
Tent stitch3.67×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wet market audience
TraitClusterScore
Convenience OrientationPREMIUM1.56
Price SensitivityPREMIUM1.38
Career OrientationPOWER1.28
Family OrientationCONSERVATISM1.21
DIY MentalityTHRILL1.17
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Wet market
CountryShare
United States65.0%
Canada7.1%
Singapore6.5%

See Wet market audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wet market have in United States?

Wet market has an estimated audience of 1,446,056 people in United States, concentrated in California and New York.

What is the gender split and age of Wet market fans?

60.6% of Wet market fans are female, 39.4% are male, with an average age of 43.2 years.

Which brands do Wet market fans like most?

Wet market fans show strongest brand affinity for Pillow (2.09×), Davao Region (21.32×), and Saving (1.57×) over the country average.

Where do Wet market fans live in United States?

Wet market fans in United States are most concentrated in California (reach 236,688), New York (reach 106,303), and Texas (reach 105,107). These three regions account for the largest share of the active audience.

What other brands do Wet market fans also like?

Beyond Wet market itself, the audience over-indexes on Davao Region (21.32×), Saving (1.57×), Jack White (1.61×), and Graham Greene (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wet market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.