A data profile of the people who buy, follow and care about Cocktail in Australia — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 5,020,065 people in Australia.
The average Cocktail fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Distilled beverage, Princess Polly, Breakfast, with strongest over-indexing on Distilled beverage (1.57× the country average).
Demographically, the Cocktail audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cocktail fan in Australia is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Cocktail profile in Australia.
60.0% are female, 40.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.6 |
| Estimated audience size | 5,020,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Cocktail audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1.5M | 1.16× | |
| 02 | Tasmania | ~100K | 1.03× | |
| 03 | Victoria | ~1.5M | 1.02× | |
| 04 | New South Wales | ~2M | 1.00× | |
| 05 | Northern Territory | ~50K | 1.00× | |
| 06 | Western Australia | ~600K | 0.97× | |
| 07 | South Australia | ~400K | 0.94× | |
| 08 | Australian Capital Territory | ~90K | 0.89× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princess Polly | Fashion & Accessoires | 2.09× | ||
| 02 | Zimmermann | Home & Garden | 1.97× | ||
| 03 | Kookai | Fashion & Accessoires | 1.96× | ||
| 04 | Gin | Food & Beverages | 1.95× | ||
| 05 | Champagne | Food & Beverages | 1.76× | ||
| 06 | Drinking | Food & Beverages | 1.73× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 08 | Bridesmaid | Kids & Family | 1.68× | ||
| 09 | Skirt | Fashion & Accessoires | 1.62× | ||
| 10 | Earring | Fashion & Accessoires | 1.62× | ||
| 11 | Gown | Fashion & Accessoires | 1.62× | ||
| 12 | Bohemian style | Fashion & Accessoires | 1.61× | ||
| 13 | Sparkling wine | Food & Beverages | 1.60× | ||
| 14 | Distilled beverage | Food & Beverages | 1.57× | ||
| 15 | Wine tasting | Food & Beverages | 1.57× | ||
| 16 | Sephora | Shopping | 1.54× | ||
| 17 | Facial | Beauty & Wellness | 1.53× | ||
| 18 | Breakfast | Food & Beverages | 1.51× | ||
| 19 | Boho-chic | Fashion & Accessoires | 1.51× | ||
| 20 | Linen | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Indulgence | JOY | 1.33× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Risk Appetite | THRILL | 0.88× |
Cocktail has an estimated audience of 5,020,065 people in Australia, concentrated in New South Wales and Victoria.
60.0% of Cocktail fans are female, 40.0% are male, with an average age of 42.6 years.
Cocktail fans show strongest brand affinity for Distilled beverage (1.57×), Princess Polly (2.09×), and Breakfast (1.51×) over the country average.
Cocktail fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Princess Polly (2.09×), Breakfast (1.51×), Kookai (1.96×), and Zimmermann (1.97×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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