A data profile of the people who buy, follow and care about Cocktail in Switzerland — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 988,822 people in Switzerland.
The average Cocktail fan in Switzerland is 41.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Distilled beverage, Drinking, Dinner, with strongest over-indexing on Distilled beverage (1.9× the country average).
Demographically, the Cocktail audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Social Media Usage, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Cocktail fan in Switzerland is balanced, around 41.2 years old, with strong Social Media Usage tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Cocktail profile in Switzerland.
54.5% are female, 45.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 41.2 |
| Estimated audience size | 988,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Cocktail audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~200K | 1.65× | |
| 02 | Canton of Geneva | ~100K | 1.54× | |
| 03 | Canton of Zürich | ~300K | 1.51× | |
| 04 | Canton of Bern | ~100K | 1.27× | |
| 05 | Valais | ~50K | 1.26× | |
| 06 | Basel-City | ~50K | 1.23× | |
| 07 | Fribourg | ~40K | 1.21× | |
| 08 | Luzern | ~50K | 1.18× | |
| 09 | Canton of St. Gallen | ~60K | 1.16× | |
| 10 | Ticino | ~50K | 1.15× | |
| 11 | Aargau | ~70K | 1.11× | |
| 12 | Basel-Landschaft | ~20K | 1.04× | |
| 13 | Thurgau | ~30K | 1.03× | |
| 14 | Solothurn | ~30K | 1.02× | |
| 15 | Graubünden | ~20K | 1.00× | |
| 16 | Neuchatel | ~20K | 1.00× | |
| 17 | Canton of Zug | ~10K | 1.00× | |
| 18 | Schwyz | ~10K | 0.89× | |
| 19 | Schaffhausen | ~7K | 0.85× | |
| 20 | Jura | ~6K | 0.85× | |
| 21 | Appenzell Ausserrhoden | ~3K | 0.77× | |
| 22 | Appenzell Innerrhoden | <1K | 0.75× | |
| 23 | Canton of Obwalden | ~3K | 0.73× | |
| 24 | Canton of Nidwalden | ~3K | 0.73× | |
| 25 | Uri | ~2K | 0.72× | |
| 26 | Canton of Glarus | ~3K | 0.71× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed drink | Food & Beverages | 3.32× | ||
| 02 | Drinking | Food & Beverages | 2.28× | ||
| 03 | Wine & Spirits | Food & Beverages | 2.25× | ||
| 04 | Gin | Food & Beverages | 2.12× | ||
| 05 | Wine cellar | Food & Beverages | 2.10× | ||
| 06 | White wine | Food & Beverages | 2.03× | ||
| 07 | Wine tasting | Food & Beverages | 1.99× | ||
| 08 | Whisky | Food & Beverages | 1.94× | ||
| 09 | Winery | Food & Beverages | 1.92× | ||
| 10 | Distilled beverage | Food & Beverages | 1.90× | ||
| 11 | Champagne | Food & Beverages | 1.81× | ||
| 12 | Red wine | Food & Beverages | 1.79× | ||
| 13 | Dinner | Food & Beverages | 1.78× | ||
| 14 | Brunch | Food & Beverages | 1.77× | ||
| 15 | Gourmet Foods | Food & Beverages | 1.72× | ||
| 16 | Lunch | Food & Beverages | 1.70× | ||
| 17 | Alcohol | Food & Beverages | 1.67× | ||
| 18 | Diners | Food & Beverages | 1.65× | ||
| 19 | Mediterranean cuisine | Food & Beverages | 1.63× | ||
| 20 | French cuisine | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.90× | |
| Sustainability | BALANCE | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Price Sensitivity | PREMIUM | 1.09× | |
| Healthy Lifestyle | BALANCE | 1.10× |
Cocktail has an estimated audience of 988,822 people in Switzerland, concentrated in Canton of Zürich and Vaud.
54.5% of Cocktail fans are female, 45.5% are male, with an average age of 41.2 years.
Cocktail fans show strongest brand affinity for Distilled beverage (1.9×), Drinking (2.28×), and Dinner (1.78×) over the country average.
Cocktail fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Drinking (2.28×), Dinner (1.78×), Wine tasting (1.99×), and Wine & Spirits (2.25×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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