A data profile of the people who buy, follow and care about Gin in South Africa — modelled from more than twelve digital signal sources. Gin has an estimated audience of 945,825 people in South Africa.
Gin has an estimated audience of 945,825 people in South Africa. 56.0% are female, 44.0% are male, average age 36.5. Top brand affinities: ShopRite (United States), Cocktail, Chicken (food), Vodka, Steak.
Top brand affinities include ShopRite (United States), Cocktail, Chicken (food), with strongest over-indexing on ShopRite (United States) (1.55× the country average).
Demographically, the Gin audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Gin fan in South Africa is more female, around 36.5 years old, with strong Social Media Usage tendencies and a notable affinity for ShopRite (United States).
The key figures that characterise the Gin profile in South Africa.
56.0% are female, 44.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 36.5 |
| Estimated audience size | 945,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide Gin audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.1% |
| United Kingdom | 14.2% |
| Italy | 8.8% |
The strongest cross-interests of the Gin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beefeater Gin | Food & Beverages | 5.78× | ||
| 02 | Tanqueray | Food & Beverages | 3.24× | ||
| 03 | Distillation | Health | 2.38× | ||
| 04 | Rum | Food & Beverages | 2.23× | ||
| 05 | Vodka | Food & Beverages | 2.21× | ||
| 06 | Tequila | Food & Beverages | 1.97× | ||
| 07 | Mr. D | Movies & TV | 1.83× | ||
| 08 | Cocktail | Food & Beverages | 1.79× | ||
| 09 | Winery | Food & Beverages | 1.69× | ||
| 10 | Vineyard | Food & Beverages | 1.67× | ||
| 11 | Frying pan | Home & Garden | 1.64× | ||
| 12 | Whisky | Food & Beverages | 1.62× | ||
| 13 | Flavor | Food & Beverages | 1.62× | ||
| 14 | Cream | Food & Beverages | 1.62× | ||
| 15 | Champagne | Food & Beverages | 1.59× | ||
| 16 | Chicken (food) | Food & Beverages | 1.57× | ||
| 17 | Pork | Food & Beverages | 1.57× | ||
| 18 | ShopRite (United States) | Food & Beverages | 1.55× | ||
| 19 | Steak | Food & Beverages | 1.52× | ||
| 20 | Voucher | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.87× | |
| Spirituality | BALANCE | 1.05× | |
| Travelling | THRILL | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Healthy Lifestyle | BALANCE | 0.68× | |
| Travelling | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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