A data profile of the people who buy, follow and care about Event management in South Africa — modelled from more than twelve digital signal sources. Event management has an estimated audience of 972,955 people in South Africa.
Event management has an estimated audience of 972,955 people in South Africa. 59.0% are female, 41.0% are male, average age 36.4. Top brand affinities: Airbnb, Children's clothing, Microwave oven, Fast casual restaurants, Cupcake.
Top brand affinities include Airbnb, Children's clothing, Microwave oven, with strongest over-indexing on Airbnb (1.58× the country average).
Demographically, the Event management audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Event management fan in South Africa is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Airbnb.
The key figures that characterise the Event management profile in South Africa.
59.0% are female, 41.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.4 |
| Estimated audience size | 972,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Event management audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 8.4% |
| China | 7.2% |
The strongest cross-interests of the Event management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding planner | Kids & Family | 2.36× | ||
| 02 | Microwave oven | Home & Garden | 1.96× | ||
| 03 | Cupcake | Food & Beverages | 1.94× | ||
| 04 | Department store | Shopping | 1.85× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.82× | ||
| 06 | Bedroom furniture | Home & Garden | 1.76× | ||
| 07 | Nail salon | Beauty & Wellness | 1.74× | ||
| 08 | High-net-worth individual | Business & Career | 1.72× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.70× | ||
| 10 | Digital photography | Business & Career | 1.68× | ||
| 11 | Innovation | Business & Career | 1.67× | ||
| 12 | Business class | Travel & Leisure | 1.61× | ||
| 13 | Manicure | Beauty & Wellness | 1.60× | ||
| 14 | Airbnb | Travel & Leisure | 1.58× | ||
| 15 | Bakery | Food & Beverages | 1.58× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 17 | Organic farming | Food & Beverages | 1.56× | ||
| 18 | Cocktail | Food & Beverages | 1.55× | ||
| 19 | Local food | Food & Beverages | 1.53× | ||
| 20 | Kitchenware | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.13× | |
| Design Affinity | PREMIUM | 1.72× | |
| Price Sensitivity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Social Media Usage | JOY | 0.86× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Event management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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