A data profile of the people who buy, follow and care about Chef in Australia — modelled from more than twelve digital signal sources. Chef has an estimated audience of 3,029,057 people in Australia.
Chef has an estimated audience of 3,029,057 people in Australia. 64.8% are female, 35.2% are male, average age 41.2. Top brand affinities: Aldi, Real property, Local food, Pizza, Cheese.
Top brand affinities include Aldi, Real property, Local food, with strongest over-indexing on Aldi (1.52× the country average).
Demographically, the Chef audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, DIY Mentality.
The typical Chef fan in Australia is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Aldi.
The key figures that characterise the Chef profile in Australia.
64.8% are female, 35.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 41.2 |
| Estimated audience size | 3,029,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Chef audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 9.2% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daiso | Fashion & Accessoires | 2.50× | ||
| 02 | Smoked meat | Food & Beverages | 2.10× | ||
| 03 | Fast casual restaurants | Food & Beverages | 1.80× | ||
| 04 | Pasta | Food & Beverages | 1.78× | ||
| 05 | Steakhouse | Food & Beverages | 1.78× | ||
| 06 | Real property | Home & Garden | 1.76× | ||
| 07 | Online food ordering | Food & Beverages | 1.75× | ||
| 08 | Pizza | Food & Beverages | 1.69× | ||
| 09 | Fish and chips | Food & Beverages | 1.68× | ||
| 10 | Local food | Food & Beverages | 1.63× | ||
| 11 | Blanket | Home & Garden | 1.61× | ||
| 12 | Dailymotion | Movies & TV | 1.60× | ||
| 13 | Microwave oven | Home & Garden | 1.59× | ||
| 14 | Savers | Shopping | 1.58× | ||
| 15 | Cappuccino | Food & Beverages | 1.57× | ||
| 16 | Bacon | Food & Beverages | 1.57× | ||
| 17 | Rice | Food & Beverages | 1.56× | ||
| 18 | Cheese | Food & Beverages | 1.54× | ||
| 19 | Salad | Food & Beverages | 1.53× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| DIY Mentality | THRILL | 1.22× | |
| Design Affinity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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