A data profile of the people who buy, follow and care about Tuesday in Denmark — modelled from more than twelve digital signal sources. Tuesday has an estimated audience of 891,342 people in Denmark.
Tuesday has an estimated audience of 891,342 people in Denmark. 61.7% are female, 38.3% are male, average age 44.8. Top brand affinities: BT Sport, Automatic transmission, Ticketmaster, Allergy, Twitch.
Top brand affinities include BT Sport, Automatic transmission, Ticketmaster, with strongest over-indexing on BT Sport (2.12× the country average).
Demographically, the Tuesday audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.
The typical Tuesday fan in Denmark is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for BT Sport.
The key figures that characterise the Tuesday profile in Denmark.
61.7% are female, 38.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.8 |
| Estimated audience size | 891,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Tuesday audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 7.3% |
| Taiwan | 3.9% |
The strongest cross-interests of the Tuesday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bourbon whiskey | Food & Beverages | 3.01× | ||
| 02 | Tequila | Food & Beverages | 3.01× | ||
| 03 | Jotex | Shopping | 2.82× | ||
| 04 | Draught beer | Food & Beverages | 2.52× | ||
| 05 | Tinder | Internet & Social Media | 2.43× | ||
| 06 | Automatic transmission | Cars & Mobility | 2.36× | ||
| 07 | Allergy | Health | 2.28× | ||
| 08 | FC Bayern Munich | Sports | 2.13× | ||
| 09 | BT Sport | Sports | 2.12× | ||
| 10 | Garmin | Technology & Electronics | 2.05× | ||
| 11 | Arthritis awareness | Health | 2.02× | ||
| 12 | YouTube Music | Internet & Social Media | 1.99× | ||
| 13 | Hormone | Health | 1.93× | ||
| 14 | Hair tutorials | Beauty & Wellness | 1.90× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.80× | ||
| 16 | Padel (sport) | Sports | 1.71× | ||
| 17 | Twitch | Games | 1.70× | ||
| 18 | Milan | Travel & Leisure | 1.69× | ||
| 19 | Pasta | Food & Beverages | 1.63× | ||
| 20 | Hamburger | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.21× | |
| Risk Appetite | THRILL | 1.11× | |
| Sustainability | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Extroversion | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Tuesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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