A data profile of the people who buy, follow and care about Fabric (club) in Australia — modelled from more than twelve digital signal sources. Fabric (club) has an estimated audience of 1,987,921 people in Australia.
Fabric (club) has an estimated audience of 1,987,921 people in Australia. Top brand affinities: Aldi, Blanket, Cruelty-free, Real property, Hormone.
Top brand affinities include Aldi, Blanket, Cruelty-free, with strongest over-indexing on Aldi (1.58× the country average).
The typical Fabric (club) fan in Australia shows strong Extroversion tendencies and a notable affinity for Aldi.
The key figures that characterise the Fabric (club) profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 1,987,921 |
of the worldwide Fabric (club) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.9% |
| Thailand | 5.7% |
| Italy | 5.3% |
The strongest cross-interests of the Fabric (club) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyaluronan | Beauty & Wellness | 3.60× | ||
| 02 | Automated teller machine | Business & Career | 3.42× | ||
| 03 | Anti-lock braking system | Cars & Mobility | 3.00× | ||
| 04 | Duvet | Home & Garden | 2.80× | ||
| 05 | Cruelty-free | Beauty & Wellness | 2.59× | ||
| 06 | Automatic transmission | Cars & Mobility | 2.44× | ||
| 07 | Hormone | Health | 2.34× | ||
| 08 | Palm oil | Food & Beverages | 2.33× | ||
| 09 | Blanket | Home & Garden | 2.28× | ||
| 10 | Manual transmission | Cars & Mobility | 2.19× | ||
| 11 | Allergy | Health | 2.14× | ||
| 12 | Arthritis awareness | Health | 2.02× | ||
| 13 | Quilting | Home & Garden | 1.74× | ||
| 14 | Breast Cancer awareness | Health | 1.71× | ||
| 15 | Real property | Home & Garden | 1.70× | ||
| 16 | Sarcasm | Politics & Society | 1.70× | ||
| 17 | Window blind | Home & Garden | 1.69× | ||
| 18 | State school | Kids & Family | 1.68× | ||
| 19 | Bored Panda | Internet & Social Media | 1.60× | ||
| 20 | Aldi | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Spirituality | BALANCE | 1.00× | |
| Convenience Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.60× | |
| Social Media Usage | JOY | 0.80× | |
| Risk Appetite | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fabric (club). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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