A data profile of the people who buy, follow and care about Infant clothing in Australia — modelled from more than twelve digital signal sources. Infant clothing has an estimated audience of 2,468,099 people in Australia.
Infant clothing has an estimated audience of 2,468,099 people in Australia. 85.2% are female, 14.8% are male, average age 38.9. Top brand affinities: Social shopping, Child care, Aldi, Peter Alexander, Children's clothing.
Top brand affinities include Social shopping, Child care, Aldi, with strongest over-indexing on Social shopping (9.41× the country average).
Demographically, the Infant clothing audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Infant clothing fan in Australia is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Social shopping.
The key figures that characterise the Infant clothing profile in Australia.
85.2% are female, 14.8% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 38.9 |
| Estimated audience size | 2,468,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Infant clothing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 12.9% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Infant clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stokke | Kids & Family | 18.66× | ||
| 02 | Swaddling | Kids & Family | 11.61× | ||
| 03 | Social shopping | Shopping | 9.41× | ||
| 04 | Diaper | Kids & Family | 5.69× | ||
| 05 | Huggies | Kids & Family | 4.47× | ||
| 06 | Jumpsuit | Fashion & Accessoires | 4.38× | ||
| 07 | Child care | Kids & Family | 3.62× | ||
| 08 | Children's clothing | Fashion & Accessoires | 3.15× | ||
| 09 | Knitting | Home & Garden | 2.73× | ||
| 10 | Peter Alexander | Music & Radio | 2.24× | ||
| 11 | Aldi | Shopping | 2.23× | ||
| 12 | Target Corporation | Shopping | 1.86× | ||
| 13 | Discount stores | Shopping | 1.85× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.79× | ||
| 15 | Skin care | Beauty & Wellness | 1.77× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.73× | ||
| 17 | IKEA | Home & Garden | 1.67× | ||
| 18 | Cotton On | Fashion & Accessoires | 1.65× | ||
| 19 | Hobby | Home & Garden | 1.64× | ||
| 20 | Big W | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.73× | |
| Tradition | CONSERVATISM | 1.73× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Infant clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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