Rascasse Audience Intelligence

Müller (company) Target Market in Switzerland

A data profile of the people who buy, follow and care about Müller (company) in Switzerland — modelled from more than twelve digital signal sources. Müller (company) has an estimated audience of 1,232,049 people in Switzerland.

#1among Dairy company in Switzerland
#44among Brand in Switzerland
#32in Food & Beverages

The average Müller (company) fan in Switzerland is 39.0 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Müller (company) profile in Switzerland.

Audience size
1.2M
in Switzerland
Gender
40.8%♀
59.2% male
Age
39.0
average years
Country rank
#382
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Müller (company)

40.8% are female, 59.2% are male, average age 39.0.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Müller (company) audience in Switzerland
MetricValue
Female40.8%
Male59.2%
Average age39.0
Estimated audience size1,232,049
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Müller (company) audience in Switzerland
Age bracketShare%
16-1916%
20-2923%
30-3921%
40-4924%
50+16%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Müller (company) audience comes from Switzerland.

Worldwide audience distribution share by country for Müller (company)
CountryShare
Germany67.0%
Austria13.8%
Switzerland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Müller (company) audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Müller (company) customers by region in Switzerland
#RegionReachAffinity×
01Canton of St. Gallen~100K2.09×
02Canton of Bern~200K1.94×
03Thurgau~60K1.86×
04Luzern~100K1.84×
05Aargau~100K1.79×
06Solothurn~50K1.67×
07Canton of Zürich~300K1.54×
08Graubünden~40K1.46×
09Basel-City~60K1.32×
10Canton of Glarus~5K1.16×
11Appenzell Ausserrhoden~6K1.09×
12Canton of Zug~20K1.02×
13Schwyz~20K1.00×
14Canton of Nidwalden~5K1.00×
15Basel-Landschaft~30K0.87×
16Canton of Obwalden~3K0.74×
17Schaffhausen~7K0.69×
18Valais~30K0.55×
19Uri~2K0.50×
20Appenzell Innerrhoden<1K0.50×
21Ticino~20K0.49×
22Fribourg~20K0.43×
23Jura~3K0.36×
24Vaud~30K0.28×
25Neuchatel~7K0.27×
26Canton of Geneva~10K0.17×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Müller (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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