A data profile of the people who buy, follow and care about Swiss Alps in Switzerland — modelled from more than twelve digital signal sources. Swiss Alps has an estimated audience of 895,979 people in Switzerland.
Swiss Alps has an estimated audience of 895,979 people in Switzerland. 52.8% are female, 47.2% are male, average age 45.0. Top brand affinities: Coop, FIS Alpine Ski World Cup, Swiss International Air Lines, Tour de France, Hornbach.
Top brand affinities include Coop, FIS Alpine Ski World Cup, Swiss International Air Lines, with strongest over-indexing on Coop (1.85× the country average).
Demographically, the Swiss Alps audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Swiss Alps fan in Switzerland is balanced, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Swiss Alps profile in Switzerland.
52.8% are female, 47.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 45.0 |
| Estimated audience size | 895,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Swiss Alps audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 13.9% |
| United States | 12.2% |
| Italy | 8.0% |
The strongest cross-interests of the Swiss Alps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Davos | Travel & Leisure | 3.84× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 3.70× | ||
| 03 | Tour de France | Sports | 3.70× | ||
| 04 | The North Face | Fashion & Accessoires | 3.22× | ||
| 05 | Zermatt | Travel & Leisure | 3.12× | ||
| 06 | Electric bicycle | Cars & Mobility | 2.70× | ||
| 07 | Hiking boot | Fashion & Accessoires | 2.67× | ||
| 08 | Ski resort | Travel & Leisure | 2.31× | ||
| 09 | Hornbach | Shopping | 2.28× | ||
| 10 | Lodging | Travel & Leisure | 2.16× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 2.11× | ||
| 12 | Coop | Food & Beverages | 1.85× | ||
| 13 | Nature | Home & Garden | 1.80× | ||
| 14 | Kitchen | Home & Garden | 1.68× | ||
| 15 | Psychology | Business & Career | 1.66× | ||
| 16 | Concerts | Music & Radio | 1.66× | ||
| 17 | Happiness | Health | 1.66× | ||
| 18 | Spas | Beauty & Wellness | 1.63× | ||
| 19 | Dogs | Pets & Animals | 1.60× | ||
| 20 | FIFA World Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Early Adopter Mentality | POWER | 1.62× | |
| Travelling | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Individualism | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Swiss Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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