Rascasse Audience Intelligence

Transport Audience in Switzerland

A data profile of the people who buy, follow and care about Transport in Switzerland — modelled from more than twelve digital signal sources. Transport has an estimated audience of 1,950,994 people in Switzerland.

#109among Topic in Switzerland
#4in Cars & Mobility

The average Transport fan in Switzerland is 42.0 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.

Top brand affinities include Coop, Swiss International Air Lines, Hornbach, with strongest over-indexing on Coop (1.52× the country average).

Demographically, the Transport audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Transport fan in Switzerland is more male, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Coop.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Transport profile in Switzerland.

Audience size
2M
in Switzerland
Gender
41.9%♀
58.1% male
Age
42.0
average years
Country rank
#181
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transport fans

41.9% are female, 58.1% are male, average age 42.0.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Transport audience in Switzerland
MetricValue
Female41.9%
Male58.1%
Average age42.0
Estimated audience size1,950,994
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Transport audience in Switzerland
Age bracketShare%
16-1912%
20-2919%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Transport audience comes from Switzerland.

Worldwide audience distribution share by country for Transport
CountryShare
United States25.3%
Brazil6.3%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transport audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Transport fans by region: top regions in Switzerland
#RegionReachAffinity×
01Luzern~100K1.64×
02Aargau~200K1.49×
03Vaud~300K1.39×
04Canton of Bern~200K1.27×
05Valais~90K1.20×
06Solothurn~60K1.19×
07Schwyz~30K1.14×
08Canton of Zürich~400K1.13×
09Canton of Geneva~100K1.06×
10Fribourg~70K1.05×
11Canton of Zug~20K1.02×
12Canton of St. Gallen~90K0.98×
13Basel-Landschaft~40K0.97×
14Jura~10K0.97×
15Canton of Glarus~7K0.96×
16Uri~6K0.96×
17Neuchatel~40K0.95×
18Canton of Nidwalden~7K0.95×
19Appenzell Innerrhoden~2K0.95×
20Canton of Obwalden~7K0.94×
21Appenzell Ausserrhoden~8K0.93×
22Basel-City~70K0.91×
23Graubünden~40K0.91×
24Schaffhausen~10K0.91×
25Thurgau~50K0.90×
26Ticino~60K0.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transport audience
#·InterestCategoryAffinity×
01Public transportCars & Mobility2.24×
02Western UnionBusiness & Career2.16×
03Rail transportTravel & Leisure1.97×
04Real propertyHome & Garden1.95×
05HornbachShopping1.92×
06ElectronicsTechnology & Electronics1.76×
07TransfermarktSports1.75×
08Charity and causesBusiness & Career1.74×
09High-definition televisionTechnology & Electronics1.73×
10WikipediaInternet & Social Media1.71×
11Musical theatreMovies & TV1.62×
12Mobile gameGames1.61×
13FestivalMusic & Radio1.57×
14BicycleCars & Mobility1.57×
15Swiss International Air LinesTravel & Leisure1.55×
16FC Bayern MunichSports1.54×
17Electronic funds transferBusiness & Career1.54×
18TattoosFashion & Accessoires1.53×
19CoopFood & Beverages1.52×
20Online gamesGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transport audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
Community OrientationOPEN1.35×
Urban LifestyleOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transport audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
DIY MentalityTHRILL0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transport have in Switzerland?

Transport has an estimated audience of 1,950,994 people in Switzerland, concentrated in Canton of Zürich and Vaud.

02

What is the gender split and age of Transport fans?

41.9% of Transport fans are female, 58.1% are male, with an average age of 42.0 years.

03

Which brands do Transport fans like most?

Transport fans show strongest brand affinity for Coop (1.52×), Swiss International Air Lines (1.55×), and Hornbach (1.92×) over the country average.

04

Where do Transport fans live in Switzerland?

Transport fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Vaud (reach ~300K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Transport fans also like?

Beyond Transport itself, the audience over-indexes on Swiss International Air Lines (1.55×), Hornbach (1.92×), Wikipedia (1.71×), and Public transport (2.24×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Switzerland

See Transport audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →