A data profile of the people who buy, follow and care about Transport in Poland — modelled from more than twelve digital signal sources. Transport has an estimated audience of 4,497,513 people in Poland.
Transport has an estimated audience of 4,497,513 people in Poland. 36.6% are female, 63.4% are male, average age 38.3. Top brand affinities: FlixBus, Fertilizer, Family car, Car dealership, SUVs.
Top brand affinities include FlixBus, Fertilizer, Family car, with strongest over-indexing on FlixBus (3.56× the country average).
Demographically, the Transport audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Transport fan in Poland is more male, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Transport profile in Poland.
36.6% are female, 63.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 38.3 |
| Estimated audience size | 4,497,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Transport audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FlixBus | Cars & Mobility | 3.56× | ||
| 02 | Fertilizer | Home & Garden | 3.56× | ||
| 03 | Family car | Cars & Mobility | 3.43× | ||
| 04 | Audi Q5 | Cars & Mobility | 3.37× | ||
| 05 | Car dealership | Cars & Mobility | 3.33× | ||
| 06 | Audi A3 | Cars & Mobility | 3.29× | ||
| 07 | Lawn mower | Home & Garden | 3.28× | ||
| 08 | City car | Cars & Mobility | 2.99× | ||
| 09 | Lexus | Cars & Mobility | 2.74× | ||
| 10 | Carcare | Cars & Mobility | 2.70× | ||
| 11 | Peugeot | Cars & Mobility | 2.67× | ||
| 12 | Dubai | Travel & Leisure | 2.67× | ||
| 13 | Honda | Cars & Mobility | 2.56× | ||
| 14 | Solar energy | Home & Garden | 2.44× | ||
| 15 | Hyundai | Cars & Mobility | 2.35× | ||
| 16 | Used car | Cars & Mobility | 2.34× | ||
| 17 | Toyota | Cars & Mobility | 1.94× | ||
| 18 | Volkswagen | Cars & Mobility | 1.83× | ||
| 19 | SUVs | Cars & Mobility | 1.82× | ||
| 20 | Škoda Auto | Cars & Mobility | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.92× | |
| Need for Security | CONSERVATISM | 1.72× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Creativity | OPEN | 0.64× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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