A data profile of the people who buy, follow and care about Volkswagen in Poland — modelled from more than twelve digital signal sources. Volkswagen has an estimated audience of 2,954,905 people in Poland.
Volkswagen has an estimated audience of 2,954,905 people in Poland. 31.6% are female, 68.4% are male, average age 38.1. Top brand affinities: Volkswagen T-Roc, Poczta Polska, Škoda Auto, SUVs, Transport.
Top brand affinities include Volkswagen T-Roc, Poczta Polska, Škoda Auto, with strongest over-indexing on Volkswagen T-Roc (4.14× the country average).
Demographically, the Volkswagen audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
The typical Volkswagen fan in Poland is more male, around 38.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Volkswagen T-Roc.
The key figures that characterise the Volkswagen profile in Poland.
31.6% are female, 68.4% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 38.1 |
| Estimated audience size | 2,954,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Volkswagen audience comes from Poland.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 8.0% |
| Brazil | 7.9% |
The strongest cross-interests of the Volkswagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen T-Roc | Cars & Mobility | 4.14× | ||
| 02 | Škoda Kodiaq | Cars & Mobility | 2.64× | ||
| 03 | Hyundai Tucson | Cars & Mobility | 2.59× | ||
| 04 | Auto maintenance | Cars & Mobility | 2.37× | ||
| 05 | Nissan Qashqai | Cars & Mobility | 2.29× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.23× | ||
| 07 | Hyundai | Cars & Mobility | 2.21× | ||
| 08 | Peugeot | Cars & Mobility | 2.17× | ||
| 09 | Renault | Cars & Mobility | 2.06× | ||
| 10 | Poczta Polska | Business & Career | 2.00× | ||
| 11 | SUVs | Cars & Mobility | 2.00× | ||
| 12 | Tractor | Cars & Mobility | 1.93× | ||
| 13 | Toyota | Cars & Mobility | 1.85× | ||
| 14 | Transport | Cars & Mobility | 1.83× | ||
| 15 | Solar energy | Home & Garden | 1.78× | ||
| 16 | Used car | Cars & Mobility | 1.72× | ||
| 17 | Audi | Cars & Mobility | 1.64× | ||
| 18 | Orange | Technology & Electronics | 1.53× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.52× | ||
| 20 | BMW | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.31× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Early Adopter Mentality | POWER | 0.56× | |
| Design Affinity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Volkswagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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