A data profile of the people who buy, follow and care about Transport in Australia — modelled from more than twelve digital signal sources. Transport has an estimated audience of 8,223,966 people in Australia.
Transport has an estimated audience of 8,223,966 people in Australia. 48.4% are female, 51.6% are male, average age 44.1. Top brand affinities: Real property, Logistics, Lawn mower, Innovation, Public security.
Top brand affinities include Real property, Logistics, Lawn mower, with strongest over-indexing on Real property (1.8× the country average).
Demographically, the Transport audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Transport fan in Australia is balanced, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Real property.
The key figures that characterise the Transport profile in Australia.
48.4% are female, 51.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 44.1 |
| Estimated audience size | 8,223,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Transport audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 2.19× | ||
| 02 | Ryan Gosling | Movies & TV | 2.19× | ||
| 03 | Volvo | Cars & Mobility | 2.18× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 2.08× | ||
| 05 | Public security | Politics & Society | 2.06× | ||
| 06 | Motorboat | Cars & Mobility | 1.96× | ||
| 07 | Photovoltaics | Home & Garden | 1.92× | ||
| 08 | Fertilizer | Home & Garden | 1.88× | ||
| 09 | Jet ski | Sports | 1.83× | ||
| 10 | Real property | Home & Garden | 1.80× | ||
| 11 | Air pollution | Health | 1.70× | ||
| 12 | Logistics | Business & Career | 1.67× | ||
| 13 | Tram | Cars & Mobility | 1.61× | ||
| 14 | Electric vehicle | Cars & Mobility | 1.59× | ||
| 15 | Compact car | Cars & Mobility | 1.58× | ||
| 16 | Honda | Cars & Mobility | 1.57× | ||
| 17 | Toyota Land Cruiser | Cars & Mobility | 1.57× | ||
| 18 | Excavator | Cars & Mobility | 1.56× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Hardware store | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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