Property law Audience in Germany
Property law has an estimated audience of 598,232 people in Germany. 39.4% are female, 60.6% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ImmoScout24, Nikkei 225, Tagesschau, Political economy, Hygiene.
The average Property law fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ImmoScout24, Nikkei 225, Tagesschau, with strongest over-indexing on ImmoScout24 (3.73× the country average). Demographically, the Property law audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Property law fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 38.6 |
| Estimated audience size | 598,232 |
Audience persona
The typical Property law fan in Germany is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,502 | 1.1× |
| Bayern | 102,575 | 1.07× |
| Baden-Württemberg | 77,686 | 0.95× |
| Hessen | 55,767 | 1.22× |
| Niedersachsen | 50,383 | 0.87× |
| Berlin | 37,903 | 1.42× |
| Rheinland-Pfalz | 35,615 | 1.19× |
| Sachsen | 25,040 | 0.85× |
| Hamburg | 16,379 | 1.21× |
| Schleswig-Holstein | 15,861 | 0.74× |
| Brandenburg | 14,077 | 0.76× |
| Thüringen | 13,492 | 0.89× |
| Sachsen-Anhalt | 11,317 | 0.73× |
| Saarland | 8,072 | 1.1× |
| Mecklenburg-Vorpommern | 7,596 | 0.67× |
| Bremen | 6,388 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 3.73× | Home & Garden |
| Nikkei 225 | 14.84× | Business & Career |
| Tagesschau | 1.79× | Movies & TV |
| Political economy | 10.19× | Politics & Society |
| Hygiene | 2.93× | Beauty & Wellness |
| Sports betting | 5.79× | Games |
| Family | 1.77× | Kids & Family |
| Infineon Technologies | 12.86× | Technology & Electronics |
| Eintracht Frankfurt | 2.15× | Sports |
| FC Bayern Munich | 1.57× | Sports |
| Wetter.com | 2.01× | Home & Garden |
| Vacations | 2.28× | Travel & Leisure |
| Self care | 2.8× | Health |
| Transfermarkt | 2.18× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
| Satire | 3.33× | Literature |
| FOCUS Online | 2.19× | News |
| Freeware | 2.02× | Technology & Electronics |
| Human resource management | 4.18× | Business & Career |
| Ria Money Transfer | 7.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Sports Activity | POWER | 1.45 |
| Career Orientation | POWER | 1.4 |
| Quality Awareness | PREMIUM | 1.38 |
| Pet Ownership | JOY | 1.25 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Italy | 8.0% |
| France | 7.8% |
See Property law audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Property law have in Germany?
Property law has an estimated audience of 598,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Property law fans?
39.4% of Property law fans are female, 60.6% are male, with an average age of 38.6 years.
Which brands do Property law fans like most?
Property law fans show strongest brand affinity for ImmoScout24 (3.73×), Nikkei 225 (14.84×), and Tagesschau (1.79×) over the country average.
Where do Property law fans live in Germany?
Property law fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,502), Bayern (reach 102,575), and Baden-Württemberg (reach 77,686). These three regions account for the largest share of the active audience.
What other brands do Property law fans also like?
Beyond Property law itself, the audience over-indexes on Nikkei 225 (14.84×), Tagesschau (1.79×), Political economy (10.19×), and Hygiene (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Property law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.