Rascasse Audience Intelligence

Property law Audience in Germany

A data profile of the people who buy, follow and care about Property law in Germany — modelled from more than twelve digital signal sources. Property law has an estimated audience of 598,232 people in Germany.

#4240among Topic in Germany#595in Home & Garden

The average Property law fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Family, Germany, Email, with strongest over-indexing on Family (3.6× the country average).

Demographically, the Property law audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Property law fan in Germany is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Family.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Property law profile in Germany.

Audience size
598K
in Germany
Gender
39.4%♀
60.6% male
Age
38.6
average years
Country rank
#10134
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Property law fans

39.4% are female, 60.6% are male, average age 38.6.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Property law audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age38.6
Estimated audience size598,232
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Property law audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Property law audience comes from Germany.

Worldwide audience distribution share by country for Property law
CountryShare
United States25.9%
Italy8.0%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Property law audience in Germany is strongest.

Fig. 05

Top regions by affinity

Property law fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.24×
02Hamburg~20K1.16×
03Hessen~50K1.15×
04Rheinland-Pfalz~30K1.09×
05Bremen~6K1.08×
06Nordrhein-Westfalen~100K1.06×
07Saarland~8K1.06×
08Bayern~100K1.01×
09Brandenburg~20K0.96×
10Thüringen~10K0.96×
11Sachsen~30K0.95×
12Baden-Württemberg~80K0.93×
13Mecklenburg-Vorpommern~10K0.92×
14Niedersachsen~50K0.91×
15Schleswig-Holstein~20K0.90×
16Sachsen-Anhalt~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Property law, Germany
0.90×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Property law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Property law audience
#·InterestCategoryAffinity×
01Infineon TechnologiesTechnology & Electronics12.86×
02European CouncilPolitics & Society10.92×
03Nikkei 225Business & Career10.84×
04Commercial propertyBusiness & Career8.24×
05Political economyPolitics & Society7.33×
06Italo discoMusic & Radio5.54×
07EmailTechnology & Electronics3.81×
08FamilyKids & Family3.60×
09Real propertyHome & Garden3.18×
10LodgingTravel & Leisure2.74×
11VacationsTravel & Leisure2.56×
12NatureHome & Garden2.55×
13Movie theaterMovies & TV2.19×
14GermanyTravel & Leisure2.17×
15ImmoScout24Home & Garden2.15×
16Solar energyHome & Garden2.12×
17TipicoGames2.04×
18Müller (company)Food & Beverages1.84×
19KauflandShopping1.67×
20PoliticsPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Property law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Property law audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.37×
Quality AwarenessPREMIUM1.55×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Property law audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Design AffinityPREMIUM0.69×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Property law have in Germany?

Property law has an estimated audience of 598,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Property law fans?

39.4% of Property law fans are female, 60.6% are male, with an average age of 38.6 years.

03

Which brands do Property law fans like most?

Property law fans show strongest brand affinity for Family (3.6×), Germany (2.17×), and Email (3.81×) over the country average.

04

Where do Property law fans live in Germany?

Property law fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Property law fans also like?

Beyond Property law itself, the audience over-indexes on Germany (2.17×), Email (3.81×), Nature (2.55×), and Nikkei 225 (10.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Property law audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Property law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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