A data profile of the people who buy, follow and care about Parenting in Indonesia — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 7,635,961 people in Indonesia.
Parenting has an estimated audience of 7,635,961 people in Indonesia. 59.7% are female, 40.3% are male, average age 35.6. Top brand affinities: WhatsApp, Slot machine, Online poker, Baby food, Telegram.
Top brand affinities include WhatsApp, Slot machine, Online poker, with strongest over-indexing on WhatsApp (1.61× the country average).
Demographically, the Parenting audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical Parenting fan in Indonesia is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Parenting profile in Indonesia.
59.7% are female, 40.3% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 35.6 |
| Estimated audience size | 7,635,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 34% | |
| 30-39 | 27% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Parenting audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 3.02× | ||
| 02 | Baby food | Kids & Family | 2.82× | ||
| 03 | Fashion show | Fashion & Accessoires | 2.46× | ||
| 04 | Slot machine | Games | 2.33× | ||
| 05 | Online poker | Games | 2.17× | ||
| 06 | Coffee roasting | Food & Beverages | 2.15× | ||
| 07 | Eyelash | Beauty & Wellness | 2.13× | ||
| 08 | Indonesian cuisine | Food & Beverages | 2.11× | ||
| 09 | FC Bayern Munich | Sports | 1.97× | ||
| 10 | Ice cream | Food & Beverages | 1.95× | ||
| 11 | Lipstick | Beauty & Wellness | 1.88× | ||
| 12 | Charity and causes | Business & Career | 1.85× | ||
| 13 | Pizza | Food & Beverages | 1.83× | ||
| 14 | Viu (streaming media) | Movies & TV | 1.79× | ||
| 15 | Kitchenware | Home & Garden | 1.76× | ||
| 16 | Telegram | Internet & Social Media | 1.74× | ||
| 17 | Child care | Kids & Family | 1.69× | ||
| 18 | Massively multiplayer online games | Games | 1.69× | ||
| 19 | Internet & Social Media | 1.61× | |||
| 20 | Meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| Community Orientation | OPEN | 1.49× | |
| Price Sensitivity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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