A data profile of the people who buy, follow and care about DetikCom in Indonesia — modelled from more than twelve digital signal sources. DetikCom has an estimated audience of 3,487,614 people in Indonesia.
DetikCom has an estimated audience of 3,487,614 people in Indonesia. 39.7% are female, 60.3% are male, average age 32.7. Top brand affinities: Breaking news, AirAsia, Elon Musk, Malaysia Airlines, U.S. Lecce.
Top brand affinities include Breaking news, AirAsia, Elon Musk, with strongest over-indexing on Breaking news (1.67× the country average).
Demographically, the DetikCom audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Need for Security, Travelling.
The typical DetikCom fan in Indonesia is more male, around 32.7 years old, with strong Need for Security tendencies and a notable affinity for Breaking news.
The key figures that characterise the DetikCom profile in Indonesia.
39.7% are female, 60.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 32.7 |
| Estimated audience size | 3,487,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide DetikCom audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 88.7% |
| Japan | 4.5% |
| United States | 1.8% |
The strongest cross-interests of the DetikCom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jennifer Aniston | Movies & TV | 2.24× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 1.99× | ||
| 03 | Rimowa | Fashion & Accessoires | 1.85× | ||
| 04 | Elon Musk | Business & Career | 1.79× | ||
| 05 | U.S. Lecce | Sports | 1.78× | ||
| 06 | Mark Wahlberg | Movies & TV | 1.76× | ||
| 07 | Paul Pogba | Sports | 1.74× | ||
| 08 | Conor McGregor | Sports | 1.72× | ||
| 09 | Breaking news | Movies & TV | 1.67× | ||
| 10 | Tom Hardy | Movies & TV | 1.67× | ||
| 11 | Freedom of speech | Politics & Society | 1.64× | ||
| 12 | Zlatan Ibrahimović | Sports | 1.64× | ||
| 13 | AirAsia | Travel & Leisure | 1.63× | ||
| 14 | Malaysia Airlines | Travel & Leisure | 1.60× | ||
| 15 | Motorboat | Cars & Mobility | 1.55× | ||
| 16 | Karim Benzema | Sports | 1.55× | ||
| 17 | Angelina Jolie | Movies & TV | 1.54× | ||
| 18 | Atalanta B.C. | Sports | 1.52× | ||
| 19 | Copa Libertadores | Sports | 1.52× | ||
| 20 | Diabetes mellitus type 2 awareness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.35× | |
| Travelling | THRILL | 1.28× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Mindfulness | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for DetikCom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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