A data profile of the people who buy, follow and care about DetikCom in Denmark — modelled from more than twelve digital signal sources. DetikCom has an estimated audience of 240 people in Denmark.
DetikCom has an estimated audience of 240 people in Denmark. 39.7% are female, 60.3% are male, average age 32.7. Top brand affinities: Local food, Department store, Animal rights, Do it yourself (DIY), Car rentals.
Top brand affinities include Local food, Department store, Animal rights, with strongest over-indexing on Local food (5.42× the country average).
Demographically, the DetikCom audience skews more male with an average age of 32.7, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle.
The typical DetikCom fan in Denmark is more male, around 32.7 years old, with strong DIY Mentality tendencies and a notable affinity for Local food.
The key figures that characterise the DetikCom profile in Denmark.
39.7% are female, 60.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 32.7 |
| Estimated audience size | 240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide DetikCom audience comes from Denmark.
| Country | Share |
|---|---|
| Indonesia | 88.7% |
| Japan | 4.5% |
| United States | 1.8% |
The strongest cross-interests of the DetikCom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 5.42× | ||
| 02 | Department store | Shopping | 4.52× | ||
| 03 | Animal rights | Politics & Society | 4.14× | ||
| 04 | Slow Food | Food & Beverages | 2.75× | ||
| 05 | Cosplay | Games | 2.62× | ||
| 06 | Grunge | Music & Radio | 2.62× | ||
| 07 | Fashion blog | Fashion & Accessoires | 2.18× | ||
| 08 | Surfing | Sports | 2.05× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.66× | ||
| 10 | LGBT community | Politics & Society | 1.64× | ||
| 11 | Baccarat | Games | 1.57× | ||
| 12 | Car rentals | Cars & Mobility | 1.55× | ||
| 13 | Chanel | Fashion & Accessoires | 1.51× | ||
| 14 | K-pop | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.66× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Sports Activity | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.88× | |
| Creativity | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for DetikCom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.