A data profile of the people who buy, follow and care about Kompas in Indonesia — modelled from more than twelve digital signal sources. Kompas has an estimated audience of 5,323,030 people in Indonesia.
Kompas has an estimated audience of 5,323,030 people in Indonesia. 42.4% are female, 57.6% are male, average age 32.7. Top brand affinities: Breaking news, Human rights, AirAsia, Activism, Gender equality.
Top brand affinities include Breaking news, Human rights, AirAsia, with strongest over-indexing on Breaking news (1.67× the country average).
Demographically, the Kompas audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Kompas fan in Indonesia is more male, around 32.7 years old, with strong Need for Security tendencies and a notable affinity for Breaking news.
The key figures that characterise the Kompas profile in Indonesia.
42.4% are female, 57.6% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 32.7 |
| Estimated audience size | 5,323,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
The strongest cross-interests of the Kompas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gender equality | Politics & Society | 3.57× | ||
| 02 | Human rights | Politics & Society | 3.34× | ||
| 03 | Jennifer Aniston | Movies & TV | 2.04× | ||
| 04 | U.S. Lecce | Sports | 1.89× | ||
| 05 | Subway | Food & Beverages | 1.73× | ||
| 06 | Breaking news | Movies & TV | 1.67× | ||
| 07 | Paul Pogba | Sports | 1.67× | ||
| 08 | American Airlines | Travel & Leisure | 1.65× | ||
| 09 | Freedom of speech | Politics & Society | 1.65× | ||
| 10 | Elon Musk | Business & Career | 1.63× | ||
| 11 | Copa Libertadores | Sports | 1.61× | ||
| 12 | Lille OSC | Sports | 1.59× | ||
| 13 | Robert Lewandowski | Sports | 1.56× | ||
| 14 | Karim Benzema | Sports | 1.56× | ||
| 15 | AirAsia | Travel & Leisure | 1.55× | ||
| 16 | Angelina Jolie | Movies & TV | 1.54× | ||
| 17 | Activism | Politics & Society | 1.53× | ||
| 18 | Ryan Gosling | Movies & TV | 1.53× | ||
| 19 | Diabetes mellitus type 2 awareness | Health | 1.52× | ||
| 20 | Robotics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.32× | |
| Travelling | THRILL | 1.23× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Pet Ownership | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Kompas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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