Rascasse Audience Intelligence

Kompas Audience in United States

A data profile of the people who buy, follow and care about Kompas in United States — modelled from more than twelve digital signal sources. Kompas has an estimated audience of 278,665 people in United States.

#1682among Website / Newspaper / Magazine in United States#473in News

The average Kompas fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Calzedonia, Kartell, Astro (Malaysian satellite television), with strongest over-indexing on Calzedonia (95.77× the country average).

Demographically, the Kompas audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kompas fan in United States is balanced, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Calzedonia.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kompas profile in United States.

Audience size
279K
in United States
Gender
49.1%♀
50.9% male
Age
31.4
average years
Country rank
#50184
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+124%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kompas

49.1% are female, 50.9% are male, average age 31.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Kompas audience in United States
MetricValue
Female49.1%
Male50.9%
Average age31.4
Estimated audience size278,665
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Kompas audience in United States
Age bracketShare%
16-1937%
20-2926%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Kompas audience comes from United States.

Worldwide audience distribution share by country for Kompas
CountryShare
Indonesia55.7%
Malaysia5.9%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kompas audience in United States is strongest.

Fig. 05

Top regions by affinity

Kompas fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming<1K2.24×
02Washington, District of Columbia~2K2.14×
03New Jersey~10K2.12×
04Kansas~4K1.92×
05New York~30K1.87×
06Washington~9K1.71×
07New Hampshire~2K1.71×
08California~50K1.68×
09Georgia~10K1.58×
10Maryland~7K1.49×
11Florida~20K1.38×
12Colorado~6K1.34×
13Nevada~3K1.34×
14Arizona~7K1.24×
15Massachusetts~6K1.17×
16Alaska<1K1.11×
17South Dakota<1K1.05×
18Ohio~8K1.04×
19Pennsylvania~9K1.02×
20Connecticut~3K1.01×
21Mississippi~2K1.00×
22Delaware<1K1.00×
23Hawaii~1K0.96×
24Wisconsin~4K0.89×
25Virginia~6K0.88×
26Texas~20K0.87×
27West Virginia~1K0.87×
28North Dakota<1K0.87×
29Rhode Island<1K0.86×
30Illinois~7K0.85×
31Montana<1K0.84×
32Michigan~6K0.83×
33Oklahoma~2K0.83×
34South Carolina~3K0.82×
35North Carolina~6K0.81×
36Tennessee~4K0.81×
37Louisiana~3K0.81×
38Iowa~2K0.81×
39Arkansas~2K0.79×
40Idaho~1K0.79×
41Maine<1K0.79×
42Kentucky~3K0.76×
43New Mexico~1K0.76×
44Nebraska~1K0.76×
45Indiana~4K0.75×
46Oregon~2K0.74×
47Missouri~3K0.71×
48Alabama~3K0.71×
49Utah~2K0.71×
50Minnesota~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Kompas, United States
0.64×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kompas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kompas audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires95.77×
02KartellHome & Garden57.46×
03Indonesian cuisineFood & Beverages30.95×
04Pre-engagement ringFashion & Accessoires26.89×
05Astro (Malaysian satellite television)Movies & TV20.00×
06Malaysian cuisineFood & Beverages20.00×
07RaincoatFashion & Accessoires14.44×
08Rosie O'DonnellMovies & TV12.40×
09CaudalieBeauty & Wellness11.86×
10LongchampFashion & Accessoires10.11×
11Max MaraFashion & Accessoires9.14×
12Kendall JennerFashion & Accessoires8.05×
13MalaysiaTravel & Leisure6.43×
14City BankBusiness & Career5.74×
15Natural foodsFood & Beverages5.23×
16MoisturizerHome & Garden3.04×
177-ElevenShopping3.01×
18Las VegasTravel & Leisure2.95×
19TikTokInternet & Social Media2.79×
20Google DriveTechnology & Electronics2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kompas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kompas audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.21×
Pet OwnershipJOY2.19×
Design AffinityPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kompas audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
IndividualismJOY0.93×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kompas have in United States?

Kompas has an estimated audience of 278,665 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kompas fans?

49.1% of Kompas fans are female, 50.9% are male, with an average age of 31.4 years.

03

Which brands do Kompas fans like most?

Kompas fans show strongest brand affinity for Calzedonia (95.77×), Kartell (57.46×), and Astro (Malaysian satellite television) (20×) over the country average.

04

Where do Kompas fans live in United States?

Kompas fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kompas fans also like?

Beyond Kompas itself, the audience over-indexes on Kartell (57.46×), Astro (Malaysian satellite television) (20×), Indonesian cuisine (30.95×), and Pre-engagement ring (26.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Kompas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kompas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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